TCL Showcases Innovations at MWC 2025 as Official Olympics Partner

TCL Showcases Innovations at MWC 2025

TCL Technology Group has made a significant mark at the Mobile World Congress (MWC) 2025 in Barcelona, unveiling its advanced technologies as the official global partner of the Olympic and Paralympic Games in the audiovisual equipment and home appliances category. This event is particularly noteworthy as it's TCL's first international trade show appearance since announcing its partnership with the Olympics.

The MWC is renowned for being one of the largest annual exhibitions for mobile innovations, drawing over 101,000 visitors worldwide last year. For 2025, TCL has expanded its exhibition space to 400 square meters, double the size from the previous year, indicating its commitment to showcasing groundbreaking innovations.

Joanne Du, CEO of TCL Industries, expressed her pride in the company’s presence at the event, emphasizing their mission to enhance everyday life through technology. She stated, "Not only are we committed to driving innovations that improve daily life, but our stand at MWC 2025 also connects us with the global industry to explore new opportunities in display technologies, 5G connectivity, and AI-driven solutions. Through these efforts, we aim to redefine smart experiences and create a better future for everyone."

As an official partner of the Olympics, TCL aims to enhance the experience for both fans and athletes with its technologies. This includes digital displays at the Olympic and Paralympic Games and smart home appliances for the Olympic Village. Notably, TCL's participation also aligns with the International Olympic Committee's AI agenda to improve both on-site and at-home experiences for viewers and athletes alike. One of the exciting initiatives is the "Athlete Moment" feature, which helps athletes stay connected with the love and support of family and friends during competitions.

The technologies showcased by TCL encompass intelligent displays that offer an immersive visual experience, bringing fans closer to the events both in and around the stadiums. At MWC 2025, TCL CSOT introduced the APEX brand, aimed at providing enhanced display experiences with reliable viewing comfort and eco-friendly features. The highlight was TCL CSOT's advanced Inkjet Printing (IJP) OLED displays and the world’s first OLED laptop featuring camera-behind-display technology, showcasing innovations aligned with the APEX brand's core pillars to enhance the next generation of smart devices.

Additionally, TCL reasserted its commitment to human-centered innovation with the launch of the RayNeo Air 3s AR glasses. These glasses not only incorporate advanced display technology and eye-friendly features but also boast the world's first design with dual opposing sound chambers. Furthermore, the RayNeo X3 Pro, powered by the smallest light engine in the world, offers a lightweight design, reflecting notable advancements in display technology, design, and intelligence for seamless digital interactions in everyday life.

Founded in 1981, TCL aims to promote a smart and healthy lifestyle by enabling next-generation smart experiences. With 46 research and development centers and 38 production sites worldwide, TCL operates in over 160 countries and regions. Their appearance at MWC 2025 reinforces the company’s dedication to enhancing daily life through innovative technology. As a global partner of the Olympic and Paralympic Games, TCL is set to elevate the Olympic experience through technology while contributing to a more connected future for all.

About TCL

TCL, standing for "The Creative Life," embodies creativity across all facets of life. As a leading technology company, TCL is committed to providing intelligent technological solutions, including TVs, smartphones, audio products, smart home devices, display technologies, and clean energy solutions that enhance customer experiences. Committed to inspiring great things, TCL is the official global partner of the Olympic and Paralympic Games through 2032 in the field of audiovisual home devices and appliances.