Famima Launches Spicy-Sweet Snack in Line with 2026 Food Trends

A New Taste Sensation: Swai-sy Bold Spicy Chicken Big Cup!

This year, FamilyMart is again at the forefront of food trends with a new release that combines sweet and spicy flavors, known as "Swai-sy". Announced to launch on August 18, 2026, the Swai-sy Bold Spicy Chicken Big Cup aims to delight taste buds, even those who are typically shy around spicy foods.

In celebration of their upcoming 45th anniversary in September 2026, FamilyMart is continuing to innovate under their motto of "the ultimate challenge." The Swai-sy flavor is the latest addition to the hugely popular Bold Spicy Chicken series from Samyang, a brand that has sold over 140 million servings in Japan alone.

What Makes it Special?

The Swai-sy Big Cup offers an amazing combination of fiery grilled chicken sauce and sweet caramel, allowing for a multifaceted taste experience that aims to be accessible for everyone, regardless of tolerance for heat. Even those wary of spice can find enjoyment with this unique dish, as it features a playful texture from crunchy toppings like colorful candy.

Here are the product details:

- Product Name: Swai-sy Bold Spicy Chicken Big Cup
- Price: 334 yen (tax included: 360 yen)
- Release Date: August 18, 2026
- Available Locations: Nationwide across approximately 16,500 FamilyMart stores

This product showcases the harmonious balance of flavors that defines the latest culinary trends in Japan. With the added fun of candy toppings, it creates a lighthearted take on traditional spicy noodles, providing comfort food that doesn’t compromise on creativity.

Exciting Promotional Campaigns

To celebrate the launch, FamilyMart will run several campaigns to engage consumers. The flagship campaign on their official X platform will offer prizes to 100 lucky winners who participate. This event runs from August 20, 2026, 20:00 to September 2, 2026, 23:59, where fans can follow FamilyMart’s and Samyang's official accounts and participate to win a Bold set.

In addition, a special promotion for purchasers of the Swai-sy Big Cup will also take place. From August 18 through September 17, customers can enter a contest for a chance to win Amazon gift cards totaling 3,000 yen for 10 winners and 500 yen for 990 winners, resulting in a total of 1,000 lucky participants. The winners will be revealed instantly, adding excitement to each purchase.

Future of FamilyMart

FamilyMart's commitment extends beyond just delicious food; it aims to become an integral part of local communities, framed around the unique slogan, "You and FamilyMart, a close bond." With the approaching 45th anniversary, FamilyMart continues to strive to be the go-to convenience store, elevating experiences day by day.

Adapting to changes while being a trusted choice, they aspire to create value in every interaction and special product offering. The Swai-sy Bold Spicy Chicken Big Cup is just one exciting example of how they incorporate trending flavors while maintaining deep connections with their customers.

For further details and transformation behind their new approach, check their special anniversary website at FamilyMart 45th Anniversary.

As we anticipate this launch, don’t forget to try out the thrilling new flavors that will undoubtedly capture the taste of Japan and beyond!