Octopus Energy Growth
2025-10-29 02:16:21

Octopus Energy Surpasses 10 Million Contracts Worldwide, Pioneering Growth in Renewable Energy

Octopus Energy Breaks 10 Million Contracts Worldwide



On October 28, 2025, Octopus Energy announced a substantial achievement, surpassing 10 million contracts globally. This milestone highlights the company's remarkable growth driven by technology, innovation, and a customer-centric approach, reinforcing its status as one of the fastest-growing energy providers in the world.

Founded less than a decade ago, Octopus Energy has transformed from a tech challenger in the UK to the country's largest energy supplier. The company is aggressively expanding its presence in new markets and industries, currently managing a £7 billion renewable energy portfolio and diversifying its services, which include EV leasing, heat pumps, and solar energy.

The retail segment of Octopus Energy has extended its footprint to eight countries: the UK, Germany, Spain, France, Italy, Japan, the United States, and New Zealand, projecting a remarkable growth of 1 million contracts in several markets by 2027.

Moreover, Octopus Energy has been recognized as one of TIME magazine's '100 Most Influential Companies', showcasing its global impact.

Comments from Greg Jackson, Founder and CEO of Octopus Energy



Greg Jackson expressed pride in the company's achievements: "It's rare for a startup to surpass established giants in regulated markets. We have achieved that in the UK and are now accelerating our momentum across many countries. I take particular pride in our Trustpilot score of 4.8/5, which indicates our brand's recognition transcends national, cultural, and regulatory differences. We continue to create new value and cut costs by leveraging solar, battery storage, heat pumps, and electric vehicles on windy days, sunny days, and during peak demand."

Key Highlights from Each Country



UK: First Among the Largest Suppliers


Since market liberalization in the 1990s, Octopus has become the first energy supplier to surpass existing giants. Providing electricity to 7.8 million households, Octopus has maintained a Trustpilot score of 4.8, earning multiple industry awards in customer service, pricing, and sustainability.

Germany: Expansion into Second Major Market


Germany has become Octopus’s second-largest market, supplying electricity to over 1 million households, becoming the first country outside the UK to reach this milestone. Significant investments in heat pumps and the automotive sector are driving innovation. In September 2025, the launch of Octopus Electric Vehicles will further support the transition to electric vehicles.

France: Growth as a Trusted Independent Provider


In France, Octopus has become the fifth-largest energy supplier and the largest independent operator, serving approximately 600,000 customers in major cities. The company boasts a Trustpilot score of 4.8, reflecting its commitment to service quality and green energy initiatives.

Italy: Award-winning Customer Service


In Italy, customer growth has tripled in just one year, surpassing 500,000 contracts. Octopus has twice been awarded 'Best Provider' by consumer organization Altroconsumo, with a Trustpilot score of 4.9.

Spain: Leading the Market with Solar Power


Spain counts over 400,000 customers, being recognized as the 'Fastest Growing Independent Energy Company' by the national market competition commission. With the installation of solar panels and heat pumps, Octopus has made significant investments in renewable energy capacities.

Japan: Rapid Growth through Technology


Japan is one of Octopus Energy's fastest-growing markets, partnering with Tokyo Gas to supply green electricity to around 500,000 customers. With a focus on trust, transparency, and autonomy, the company has been recognized as one of the 'Great Places To Work®' in Japan.

Transforming Energy Through Technology



Octopus Energy not only provides highly regarded services worldwide but also accelerates the adoption of green energy through technology-driven innovations. Key initiatives include:
  • - Electroverse: The largest EV public charging network in Europe (40 countries, over 1.1 million chargers).
  • - The Fan Club: A smart pricing plan that discounts electricity costs when local wind energy is generated, operational in the UK, Germany, France, and Texas.
  • - Zero Bills: A residential program guaranteeing 5-10 years of 'zero utility bills'. Currently, 5,000 homes in the UK, Germany, and New Zealand are certified, with a goal of reaching 100,000 homes by 2030.

Octopus Energy’s international growth is strongly supported by exceptionally high customer satisfaction.


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