#Japan #Shibuya #ADDIXY #TUNING SCENT #RAYARD MIYASHITA PARK

ADDIXY Launches Its TUNING SERIES in Shibuya

Fashion brand ADDIXY, based in Shibuya, Tokyo, has unveiled an innovative line called 'TUNING SERIES' that aims to harmonize style and sensory experience. From May 22 to 28, 2025, the brand will host a popup store at RAYARD MIYASHITA PARK, providing the first glimpse into this exciting collection.

The TUNING SERIES embodies ADDIXY's vision of 'TUNE YOUR STYLE, TUNE YOUR SOUL.' This unique product line focuses on cultivating one's sensory experience through fashion. The series launches with the 'TUNING SCENT,' a collaboration with THE FLAVOR DESIGN®. This refreshing and urban-inspired fabric mist is designed to enhance your morning routine, bringing an element of comfort to your daily life. The act of wearing this scent is envisioned to help you align your personal 'sound' or essence, suggesting a novel way to experience one's daily life. Visitors at the popup are encouraged to immerse themselves in this sensory adventure.

Popup Store Details

The popup store will be held at THE [] STORE inside RAYARD MIYASHITA PARK in Shibuya, Tokyo. This event not only marks the debut of the 'TUNING SCENT' but also features the preliminary sale of three new T-shirt designs aligned with the upcoming 2025 Autumn/Winter theme, 'RISE and FALL.' Additionally, the popup will offer a selection from the Spring/Summer 2025 collection for the fashion-forward audience.

Popup Schedule:

• - Dates: May 22, 2025 (Thursday) to May 28, 2025 (Wednesday)
• - Hours: 11:00 AM to 9:00 PM
• - Location: RAYARD MIYASHITA PARK North 2F, THE [] STORE, 6-20-10 Jingumae, Shibuya, Tokyo

What to Expect

The event will feature:

• - Direct sale of the Spring/Summer 2025 collection
• - Exclusive early access to T-shirts themed around 'RISE and FALL' for the Fall/Winter collection
• - A first look at the collaborative fabric mist 'TUNING SCENT'

Attendee Perks

Guests who try on items will receive a discount lottery with no losers. Moreover, those who purchase at least one item will be rewarded with:

• - VIP invitation tickets for the upcoming Fall/Winter 2025 exhibition scheduled for August
• - A portable mini atomizer of the 'TUNING SCENT'

No Reservations Needed

The popup event is open to everyone, with no prior registration required. Visitors can enjoy a casual shopping experience in a creative atmosphere, making it a must-visit for fashion enthusiasts.

About ADDIXY

ADDIXY is an apparel brand that merges music culture with classical fashion, promoting the idea of incorporating addictive elements into daily life. Since February, they have also been featuring the 'Upcycle Denim PROJECT,' which utilizes denim at the brink of disposal to create unique fashion pieces.

For more information, check out the official Online Store or follow ADDIXY on Instagram.