#Japan #Tokyo #Acai Day #Fruta Fruta #Açaí Event

Celebrate Açaí Day with an Exclusive Event in Harajuku

This September 11 and 12, 2026, the vibrant streets of Harajuku will come alive with the FRUTA FRUTA AÇAÍ DAY 2026 pop-up event. Hosted by Fruta Fruta Co., Ltd., a pioneer in bringing açaí to Japan, this limited-time event is designed to celebrate the unique, delicious açaí berry while honoring the significant date of September 16, designated as Açaí Day. This special day commemorates the arrival of the first Japanese immigrants to Brazil in 1929, who played a crucial role in making açaí globally recognized.

Event Details

The pop-up will be held at café STUDIO, located in the heart of Harajuku, and will feature an array of original açaí bowls and drinks crafted by Fruta Fruta. Attendees can look forward to enjoying a unique menu available only during these two days—experience special creations that highlight açaí like never before!

The event kicks off on September 11 from 5 PM to 9 PM and continues on September 12 from 10 AM to 9 PM. Just a short four-minute walk from the Meiji-Jingu-Mae Station, the café's welcoming space is ready to cater to families and friends eager to celebrate.

In addition to delicious food and drinks, the FRUTA FRUTA AÇAÍ DAY will also feature interactive experiences that allow both seasoned açaí lovers and newcomers to explore the wonderful world of this Brazilian superfood. As part of the event, participants will have the opportunity to immerse themselves in various activities, showcasing the versatility and health benefits of açaí.

We strongly encourage guests to bring family and friends to this exciting celebration. Whether you have enjoyed açaí before or are trying it for the first time, this event will offer a chance to appreciate all that Fruta Fruta stands for—a commitment to quality, sustainability, and deliciousness.

What is Açaí Day?

Açaí Day is not just about enjoying the berry itself; it's a day that honors the cultural exchange and the efforts of Japanese immigrants who brought açaí from the depths of the Amazon to the shores of Japan. Their dedication turned a local delicacy into an internationally cherished food, creating a rich history that continues to flourish today.

The first immigration ship arrived in Brazil in September 1929, and the day's official registration serves as a tribute to their mission of introducing açaí to new horizons.

About Fruta Fruta Co., Ltd.

Founded in 2002, Fruta Fruta has become a leading name in the açaí market, being the first company to introduce this berry to Japan. With a philosophy centered on living in harmony with nature, they actively contribute to sustainable agriculture through agroforestry practices. By collaborating with the CAMTA cooperative in Brazil, Fruta Fruta imports açaí products cultivated in eco-friendly ways, ensuring that they deliver not only fresh and delicious products but also support environmental sustainability.

Join us in celebrating this incredible fruit, its history, and everything it represents. We can't wait to see you at the FRUTA FRUTA AÇAÍ DAY 2026 pop-up event in Harajuku, where deliciousness and culture come together in a celebration of açaí!

Stay tuned for more updates on menu specifics and event details, which will be released closer to the date. Let's count down the days together to this delightful celebration of Açaí!

Note: Event times and offerings may change without notice due to weather conditions or other unforeseen circumstances. Please check the company’s website and social media for the latest information.