#Japan #Japanese Culture #Hokusai Graphic #Fujisawa #Wago

Introduction of Hokusai Graphic's New Store in Enoshima

In a groundbreaking move for the traditional Japanese goods brand, Hokusai Graphic, the renowned company Wago announced its plans to open a new store in the picturesque Enoshima area of Kanagawa Prefecture in early July 2026. This will mark Hokusai Graphic's inaugural presence in the Shonan and Enoshima areas, aiming to establish a significant branding foothold in this coastal tourist destination known for its rich cultural heritage and vibrant atmosphere.

Background of the New Store Opening

Hokusai Graphic has successfully established itself across popular cultural and touristic regions in Japan, including Asakusa, Kamakura, Kyoto, and Kanazawa. Enoshima is among the premier tourist hotspots in Shonan, attracting a large number of domestic and international visitors throughout the year. This coastal location boasts attractions like the Enoshima Shrine, breathtaking ocean views, a food cart culture, and retro-style streets, creating an inviting blend of traditional Japanese charm and resort vibes. Recently, there has been a growing demand for experiential tourism that allows visitors to immerse themselves in Japanese culture, with heightened interest in traditional designs and patterns.

By venturing into the Enoshima area, Hokusai Graphic aims to create a unique brand experience that intertwines tourism and traditional Japanese culture, appealing to a diverse audience looking to explore Japan's artistic heritage.

Store Concept

The new Hokusai Graphic store aims to immerse visitors in the essence of Japanese traditional beauty and fabric culture, inviting them to enjoy the integration of these elements into modern lifestyles. The store will feature a variety of original products inspired by Japan's four seasons, nature, and ukiyo-e art, focusing on traditional umbrellas, folding umbrellas, and versatile sun-and-rain umbrellas. The bold graphics embodying the artistry of Katsushika Hokusai will not only attract souvenir seekers but also appeal to those in search of fashionable everyday items.

Additionally, the store will be designed to be “Instagrammable,” allowing visitors to capture memorable moments during their exploration of Enoshima and the broader Shonan region.

Unique Offerings in Enoshima

Enoshima attracts a diverse range of visitors, including young couples, families, and international tourists. Particularly during the summer months, there is an increased demand for sun umbrellas and multi-functional umbrellas, making the combination of the seaside setting and traditional Japanese umbrellas a natural fit. This store, marking Hokusai Graphic's debut in the Shonan area, aims to deliver several value propositions:

• - Providing a transformative “Japanese cultural experience” unique to tourist destinations.
• - Offering fashion suggestions that highlight traditional patterns, perfect for Shonan strolls.
• - Promoting traditional Japanese culture to international tourists.
• - Introducing the culture of traditional umbrellas that resonate well with coastal tourism.

Future Outlook

Wago Co., Ltd. plans to continue expanding its brand presence centered around Japanese culture to various tourist locations nationwide. Through Hokusai Graphic, the brand strives to make traditional designs and patterns more accessible and relatable to both domestic and international audiences, fostering a greater appreciation for Japan's cultural allure. Further announcements regarding the official opening date and additional store details will be made as they become available.

About Hokusai Graphic

Hokusai Graphic is a brand that beautifully integrates traditional Japanese patterns and bold design motifs into its umbrellas. Inspired by the timeless artistic legacy of Katsushika Hokusai, the brand continuously innovates to offer stylish umbrellas that appeal to a global audience. The brand’s creations are available both in-store and online, ensuring accessibility to this unique blend of artistry and functionality.

About Wago Co., Ltd.

Wago Co., Ltd. has been committed to promoting a lifestyle that integrates Japanese culture, providing opportunities for domestic and international individuals to engage with Japan's rich heritage. The company manages a range of original brands, including Hokusai Graphic, as well as others focused on traditional crafts and lifestyle products. Emphasizing the vision of “Japanese culture to the world,” Wago aims to not only propose Japanese craftsmanship domestically but also share its essence globally.

For more details, visit:
Hokusai Graphic Website
Hokusai Graphic on X
Hokusai Graphic on Instagram

Company Overview

• - Company Name: Wago Co., Ltd.
• - Stock Code: 9271 (Tokyo Growth Market)
• - CEO: Tomohiro Mori
• - Founded: February 2003
• - Employee Count: 177 (including part-time)
• - Capital: 445,847,018 JPY (including capital reserves)
• - Business Areas: Product planning, design, manufacturing, store design, operation, web design, EC site operation, consulting services.
• - Subsidiaries: Mygre Co., Ltd., STN Izu Co., Ltd.
• - Company URL: Wago Co., Ltd.
• - Brand Information: Wago Blog