#Japan #Tokyo #Organic Cotton #PRISTINE

PRISTINE's Summer Collection Unveiled

In an exceptional blend of tradition and innovation, PRISTINE, the sustainable lifestyle brand from Avantii Co., Ltd., headquartered in Shinjuku, Tokyo, is launching a new collection that embodies the spirit of refreshing summer attire. On June 6th, PRISTINE introduced its latest offerings, the Ramey Sucker Series and Washi Boile Series, all crafted from organic cotton mixed with washi and linen fabrics.

A Craftsmanship Heritage

The new series showcases the traditional craftsmanship of Takashima City in Shiga Prefecture, known for its high-quality linen textiles. By leveraging the raw texture and healthy benefits of undyed organic cotton, PRISTINE has created clothing that is light, breathable, and comfortable—essential for the hot days ahead. The combination of washi and linen gives these garments exceptional ventilation and moisture-wicking properties, ensuring that wearers stay cool even in challenging heat.

Ramey Sucker Series: A New Summer Staple

One highlight is the Ramey Sucker Series, featuring a refreshing touch thanks to the alternating weave of ramie (a type of linen) and fine organic cotton. This collection presents a stylish striped pattern with a sheer finish that enhances the visual appeal. The cotton portion is designed with a chiri-men weave, creating a fine surface texture that prevents cling, ensuring a truly enjoyable wearing experience.

• - Ramey Sucker Dolman Robe

Price: ¥29,700 (tax included)
Material: 77% Organic Cotton, 23% Linen
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• - Ramey Sucker Sleeveless Dress

Price: ¥38,500 (tax included)
Material: Dress: 77% Organic Cotton, 23% Linen; Inner: 100% Organic Cotton
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Washi Boile Series: Comfort Meets Style

The Washi Boile Series features a unique fabric made from organic cotton blended with high-performance washi yarns, renowned for their water-absorbing and quick-drying capabilities. This material has a distinct crunchy texture and provides a cooling sensation. The firm structure of the washi yarn contributes to a silhouette that allows for excellent air circulation, making it ideal for the sweltering summer months.

• - Washi Boile Crew Neck Dress

Price: ¥50,600 (tax included)
Material: Dress: 60% Organic Cotton, 40% Non-Cotton Fiber (Paper); Inner: 100% Organic Cotton
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• - Washi Boile Shirt

Price: ¥33,000 (tax included)
Material: 60% Organic Cotton, 40% Non-Cotton Fiber (Paper)
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• - Washi Boile Hooded Robe Jacket

Price: ¥27,500 (tax included)
Material: 60% Organic Cotton, 40% Non-Cotton Fiber (Paper)
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Additionally, PRISTINE’s summer classic Chirimen Inner Series utilizes chiri-men fabric crafted by artisans in Kōsei Takashima. This innerwear collection features textured designs that prevent the fabric from sticking to the skin, remaining comfortable even during sweaty weather, and easily dries after washing.

• - Chirimen Tank Top

Price: ¥9,900 (tax included)
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• - Chirimen Under Dress

Price: ¥13,200 (tax included)
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• - Chirimen Pants

Price: ¥11,000 (tax included)
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A Sustainable Fashion Future

As Japan faces increasingly hot summers, innovative clothing solutions become essential. The new pieces from PRISTINE exemplify a commitment to environmental consciousness and traditional craftsmanship, combining natural materials with expert techniques. For PRISTINE, making clothing that is gentle on both people and the planet is at the core of their mission. These new outfits and classic innerwear are designed not just for fashion, but to contribute positively to our everyday lives and the larger world.

Experience these extraordinary garments and step into the refreshing world of sustainable fashion this summer. For more insights into the artisanship behind these pieces, check out our story featured on YouTube.

For further details and to explore more of PRISTINE's collection, visit their website.

About Avantii

Founded in 1996, Avantii's brand PRISTINE emphasizes a philosophy of comfort and simplicity. They focus on developing their products from yarn to finished items, all produced in Japan, promoting a sustainable organic lifestyle. Their commitment to ecological materials, which are kind to both the environment and skin, reflects their dedication to traditional techniques and ethical methods in production. Avantii has also received CARE certification, recognizing their efforts in environmental and human rights considerations in their manufacturing processes.