#Japan #Tokyo #V Points #Yayoi-ken #Mitsui Sumitomo Card

Discover the Exciting Yayoi-ken Campaign

Yayoi-ken, a popular chain of set meal restaurants in Japan operated by Plenus Co., has launched an enticing promotion in collaboration with Mitsui Sumitomo Card. With 360 outlets across the nation as of August 2025, Yayoi-ken aims to enhance customer experiences and savings through this campaign.

Campaign Overview

Starting September 1, 2025, customers who make purchases at Yayoi-ken using the mobile touch payment feature of Mitsui Sumitomo Card will receive back 10% of the payment amount in V Points. This promotion not only incentivizes customers to use modern payment methods but also rewards them with valuable points that they can redeem for future purchases. The maximum number of points customers can earn from this promotion is capped at 500 points.

Eligibility and Participation

To take advantage of this campaign, customers must:

• - Use the designated Mitsui Sumitomo Card to pay via mobile touch payment at any participating Yayoi-ken location.
• - Complete the necessary entry process. Entry does not have to be prior to making a purchase.

For those interested in mobile touch payment setups, including Apple Pay, Google Pay, and Samsung Pay, detailed instructions will be provided on the campaign webpage. It is important to note that transactions using iD, magnetic swipes, or traditional card chip inserts will not qualify for this promotion, nor will any purchases through delivery services or mobile orders. Some specific outlets may also be excluded, so customers should consult the campaign page for full details.

Cashback Benefits

Participating customers can look forward to receiving V Points equivalent to 10% of their total purchase amount (including tax). This reward will be credited to their accounts around the end of November 2025. For family account holders, the purchases made will also contribute to the point accumulation, making it easier to reach the 500-point limit. The points accrued can be used for subsequent transactions, enhancing the overall customer experience at Yayoi-ken.

Campaign Duration

The entry period for this promotional event runs from September 1, 2025, at 10:00 AM to September 30, 2025, at 11:59 PM. Detailed conditions and instructions will be made available on the Yayoi-ken official webpage after the campaign begins.

Yayoi-ken Official App

To further assist customers, Yayoi-ken has developed an official app that allows users to stay informed about new products and campaigns. In addition to browsing the menu and locating nearby restaurants, users can order directly from delivery services like Demaekan and Uber Eats within the app. The app also introduces a fun mini-game where customers can collect stamps and redeem them for delicious coupons, making the dining experience even more rewarding and enjoyable.

For more information about this rewarding campaign and to download the Yayoi-ken app, please visit Yayoi-ken Campaign Page and Yayoi-ken Official App.

Don’t miss out on this fantastic opportunity to save and enjoy your meals at Yayoi-ken while taking advantage of the advanced mobile payment options provided by Mitsui Sumitomo Card!