Celebrating 20 Years of Kuromi: New Kids' Fashion from by LOVEiT

A Fashion Tribute to Kuromi's Anniversary

by LOVEiT, a renowned children's clothing brand under Narumiya International, is set to celebrate the 20th anniversary of the beloved Sanrio character Kuromi. This special release will hit the shelves on September 20, 2025, available at participating by LOVEiT stores nationwide as well as on the official Narumiya online shop.

What to Expect from the New Collection

This delightful collection includes several standout pieces that embody the spirit of Kuromi while ensuring that young girls can express their unique style in a casual and girly manner. The collection features:

1. Colorful Kuromi Knit Pullover
Product Number: 78532615
Price: ¥940
Offering a striking and vibrant design, this knit pullover prominently showcases a large Kuromi graphic that is sure to be a hit among fashion-forward kids.

2. Kuromi Fleece Hoodie
Product Number: 78532606
Price: ¥930
This casual yet absolutely adorable hoodie mixes comfort with style, perfect for everyday outings.

3. Kuromi Frill Bag
Product Number: 78534604
Price: ¥290
A shiny, whimsical bag with frills, allowing little ones to carry a piece of Kuromi wherever they go, adding flair to any outfit.

Key Details and Launch Information

The items will be available at by LOVEiT's official stores and online starting September 20, 2025. Parents and fans can explore this trend-setting collection through the following channels:

- Direct Stores: Visit any by LOVEiT store nationwide starting from the launch date. For store locations, please check the official website.
- Online Shopping: From 10:00 AM on September 20, customers can shop these exclusive items on the NARUMIYA ONLINE site.

Special Pop-Up Event in Shinjuku

In celebration of both Kuromi's and My Melody's anniversary, a limited-time pop-up shop will be held at Isetan Shinjuku from October 15 to October 21, 2025. This exciting event will feature exclusive collaborations and offer unique items from six of Narumiya's popular brands, including by LOVEiT. Attendees can also look forward to a special greeting event with My Melody and Kuromi, making this a fantastic outing for fans of all ages.

About by LOVEiT

By LOVEiT is designed specifically for elementary school girls who wish to embrace their individuality while keeping up with the latest trends. The brand's offerings are tailored for sizes between 120-160 cm, ensuring a perfect fit for growing girls. The brand strives to provide real clothes that are fun for both school and outings.

Narumiya International

Founded in Tokyo's Minato Ward, Narumiya International is a leading player in the children’s apparel industry, offering a diverse range of brands from newborn to junior sizes, including options like Petit Main and Love Toxic. As the company celebrates its 40th anniversary in 2025, it continues its commitment to delivering high-quality fashion for kids.

To keep up with new launches and more information about the brands you love, be sure to visit their official online store or contact them through their inquiry page.