atmos Opens Original Apparel Store in Harajuku as It Celebrates 25 Years

The Grand Opening of atmos URAHARA in Harajuku

This year marks a significant milestone for atmos as it celebrates its 25th anniversary. With a legacy rooted in sneaker culture, atmos is set to unveil its latest venture — the atmos URAHARA store, dedicated exclusively to original apparel. Located on Propeller Street in Harajuku, this much-anticipated store will open its doors on April 26, 2025.

atmos URAHARA will showcase a unique blend of styles and aesthetics cultivated over the past quarter-century. It aims to extend beyond just fashion; the store embodies the essence of community, culture, and a distinctive vibe that atmos has nurtured since its inception. In addition to original apparel, atmos URAHARA will feature collaboration pieces with select partners that resonate with the brand's identity.

A Space Like No Other

The store's design is inspired by three central themes: community, tradition, and chillout. atmos URAHARA is conceived as a welcoming space, reminiscent of a café or a cozy lobby, where customers can relax, engage in conversations, and savor the atmosphere. It’s a hub for friends to gather, fostering a sense of belonging within a comfortable enclave.

Collaboration with STAR WARS

To celebrate the grand opening, atmos has collaborated with the iconic STAR WARS franchise to create a special collection. This collaboration was first showcased at the STAR WARS Celebration Japan 2025, held from April 18 to 20 at Makuhari Messe, where it received an enthusiastic reception. The atmos × STAR WARS collection, exclusively available at atmos URAHARA, includes 26 unique items inspired by the original movie posters, comics, and games from the series.

From April 26 to May 6 — during the Golden Week — atmos will also offer a special apparel customization event featuring materials related to STAR WARS Episode IV. This interactive experience promises to merge creativity with the nostalgia of the beloved franchise, allowing fans to personalize their apparel.

Love for Sneakers and Community

The ethos of atmos, encapsulated in the phrase “atmos is YOURS,” reflects the brand's commitment to its community. Born in Harajuku 25 years ago, atmos has grown alongside a devoted community of sneaker enthusiasts. This bond has expanded well beyond Tokyo, creating a space that continues to draw people together. Today, atmos stands as one of the most influential players in sneaker culture, and it is the people within this community that truly embody the spirit of the brand.

The new atmos URAHARA store promises not just a shopping experience, but also a thriving social hub that celebrates the connections formed through fashion and culture.

Visit atmos URAHARA:
Address: 1F, 4-31-2 Jingumae, Shibuya-ku, Tokyo, 150-0001
Phone: 03-5411-4285
Business Hours: 11:00 AM – 8:00 PM

For more information, explore the official atmos website.

Conclusion

With outlets dedicated to sneakers and fashion, atmos continues to push boundaries and redefine how we interact with apparel. atmos URAHARA is set to become a unique landmark in Harajuku, bridging the past with the future of sneaker culture and community engagement.