#Japan #Tokyo #Asakusa Temple #OMO3 Asakusa #Local Rhythm Night

Discover the Magic of "Asakusa Yoimise" at OMO3 Asakusa

From November 10, 2025, OMO3 Asakusa by Hoshino Resorts will unveil a captivating nightly experience called "Asakusa Yoimise". This immersive event creatively combines the majestic imagery of Asakusa Temple at night with enchanting projections, allowing guests to revel in the bustling spirit of the area. The hotel, known for its vibrant city atmosphere, will offer a unique glimpse of Asakusa's charm during nighttime, where lanterns light up the streets and create a warm ambiance.

A Blend of Tradition and Modernity

Asakusa holds a prominent place in Japan's tourism landscape, maintaining a rich tapestry of traditional culture alongside modern attractions. The city's blend of shrines, temples, and lively entertainment is uniquely inviting. However, when night falls, the streets quiet down, leading many to miss out on experiencing the city's vibrancy after dark. To change this, OMO3 Asakusa introduces “Asakusa Yoimise,” designed to showcase Asakusa's enchanting nighttime allure through spectacular visuals that can only be found within the hotel.

What is Local Rhythm Night?

Typically, evenings spent at city hotels revolve around dining followed by sleep. However, OMO aims to redefine this experience with its concept of "Local Rhythm Night." Since 2024, these events have been curated to ensure guests enjoy their post-dinner hours as a delightful continuation of their day, instead of merely resting. The name combines “Local” and “Rhythm,” reflecting the unique vibe of each city and its offerings. Various hotel locations host ongoing events inspired by their local culture, featuring immersive experiences and themed dining options. Guests staying at OMO hotels can freely participate in these exclusive events, enriching their stay.

Learn more about Local Rhythm Night here!

Highlights of Asakusa Yoimise

1. Immerse Yourself in the Atmosphere of Edo

As night descends, OMO Base becomes alive with countless lanterns casting a soft glow. Each lantern features illustrations reflecting Asakusa's seasonal festivities, creating an authentic representation of the year's events. Additionally, a newly introduced ceiling mural showcases iconic spots from Asakusa, presenting traditional Edo motifs that embody urban elegance. This harmonious combination envelopes guests in a whimsical atmosphere reminiscent of Edo's vibrant history.

2. Unique Nightscape Experience in Collaboration with Local Culture

Starting from 8:00 PM, guests can partake in a one-of-a-kind immersive experience that highlights Asakusa's stunning nightscape complemented by visual projections. The lighting in OMO Base dims, allowing the piercing beauty of Asakusa Temple to shine through. After, guests will be treated to a breathtaking view where visuals related to Asakusa's seasonal events transform the expansive windows into a dynamic canvas. This captivating combination provides an experience that connects the architectural marvels of the city with its rich traditions, allowing guests to revel in Asakusa's charm.

3. Enjoy Handcrafted Desserts at the Shime Oyatsu Food Stand

As a delightful finish to dinner, “Shime Oyatsu Stand” will present Hana Monaka Ice Cream, starting at 8:00 PM in OMO Base. This dessert will satisfy cravings for something sweet and refreshing. Guests can choose from a selection of flavors from the local craft gelato shop, Gelateriabar Marcato, with a rotating menu of three flavors each day, all served in a monaka shell crafted by nearby specialty store Tanekame. Accompanied by a variety of unique toppings, guests can create their custom combination while enjoying the ambiance reflecting Edo's vibrant culture.

Partners for a Local Taste Experience

• - GELATERIA BAR Marcato: Opened in 2023 in Nishi Asakusa, this craft gelato shop specializes in authentic gelato using Italian ingredients and seasonal flavors.
• - Tanekame: A historic monaka shop established in 1850, they pride themselves on offering delightful monaka skins made with the finest ingredients, bringing over 170 years of tradition to their process.

Asakusa Yoimise Details

• - Duration: November 10, 2025 - Year-round
• - Hours: 8:00 PM - 11:00 PM
• - Location: OMO Base
• - Price: Hana Monaka Ice Cream - 450 JPY
• - Reservation: Not required
• - Eligible Participants: Hotel guests

OMO3 Asakusa by Hoshino Resorts

Located in a prime area where guests can frequently gaze at Asakusa Temple and the Tokyo Skytree, OMO3 Asakusa by Hoshino Resorts embodies a new experience of city hotels. With an abundance of modern attractions and traditional charm, it gives visitors a feel for the local life, encouraging them to enjoy Asakusa as if they were residents.
Address: 1-15-5 Hanakawado, Taito City, Tokyo 111-0033, Japan
Phone: 050-3134-8095 (OMO Reservation Center)
Room Count: 98 rooms (13 floors)
Check-in: 3:00 PM / Check-out: 11:00 AM
Room Rates: Starting from 26,000 JPY per night (tax included, meals not included)
Access: Approximately a 4-minute walk from Asakusa Station (Tokyo Metro Ginza Line, Toei Asakusa Line, Tobu Skytree Line)
Website: OMO3 Asakusa

What is OMO?

"OMO" is a unique concept by Hoshino Resorts, presenting an engaging experience in their “Exciting City Hotels.” Envisioned as a collaboration with local communities, OMO hotels strive to offer guests unexpected charms and local favorites. With 16 properties currently operational, OMO plans to expand with OMO5 Yokohama Bashamichi set to open in Winter 2025-2026 and OMO7 Yokohama in Spring 2026.
Discover more about OMO here!

OMO Brand Hotels Overview: 16 establishments across the nation.