#China #Culture #Tourism #Jiande

Discovering Jiande: A Unique Blend of Culture and Adventure

In early December of 2025, Jiande, a picturesque city nestled in Zhejiang province, hosted the "Jiande Light Adventure Sports, Trendy New Experience" event—a cultural tourism initiative aimed at engaging international students. The event unfolded over two exhilarating days, showcasing the unique cultural and recreational offerings of this vibrant locale.

Day One: A Dive into Culture

The journey commenced on December 6 at the Jiande Museum, where a selected group of 50 international students from Zhejiang University of Finance and Economics gathered. The museum offered an interactive clay figurine workshop, guided by a skilled local artisan. Participants had the opportunity to mold vibrant dough into playful figures, immersing themselves in Jiande's rich cultural heritage. This hands-on experience not only illuminated the city's traditions but also fostered a deeper connection between the participants and Jiande's narrative, enhancing the city's tourism allure.

After the cultural exploration, the group transitioned to X•WATER, an extraordinary dive-themed hotel comprised of state-of-the-art facilities, including a deep diving pool and a surfing area. The atmosphere was charged with anticipation as professional coaches prepared the students for activities steeped in adventure and thrill. Through diving and surfing, the international students discovered a fresh perspective on light adventure sports, creating unforgettable memories along the way.

As night approached, everyone headed to Shouchang 909 Night Street, an emerging hotspot celebrated for its diverse dining options, lively cultural experiences, and captivating entertainment. Students were treated to exhilarating dragon dance performances, linking them to the local cultural fabric while enjoying the festive nightlife and jubilant ambiance that characterizes Jiande after sundown.

Day Two: Embracing Adventure and Scenic Beauty

The following day led the group to Zizhou Village located in Qiantan Town for the Maling Ancient Trail Cross-Country Race. Recognized as one of the standout hiking routes in the Yangtze River Delta, the trail offered stunning landscapes and invigorating space for outdoor activity. While racing along the scenic paths, the students exuded energy, creating a truly spirited environment.

Post-race, the group reveled in a local barbecue at a charming village farmhouse restaurant, exchanging personal stories and cultural insights as they enjoyed delectable regional cuisine. The intercultural dialogue enriched their experience, allowing participants to reflect on both similarities and differences in their backgrounds.

Expanding Jiande’s Global Footprint

The two-day gathering served not merely as an adventure; it positioned the participants as ambassadors of Jiande, promoting its appeal to a global audience. More than a successful tourism event, it showcased how fun and cultural exchanges can elevate the Jiande Xin'an River tourism brand. Jiande aims to continue this model, fusing culture, tourism, and sports, thus crafting a future where nature and community connection flourishes.

As the closing activities unfolded, students began sharing their thrilling experiences via social media, showcasing vibrant photos and engaging stories. This incredible journey has shed light on Jiande's potential as a prime destination for accessible adventure tourism, paving the way for future initiatives that further explore this dynamic intersection of culture, leisure, and sports.

Through this well-organized event, Jiande has demonstrated its dedication to creating immersive and joyful experiences for visitors, encouraging a continued influx of international interest and engagement in its diverse offerings.