#Switzerland #Zurich #Sim Racing #Racing Unleashed #Zurich Lounge

Racing Unleashed Expands with Flagship Racing Lounge in Zurich

The long awaited opening of the Flagship Racing Lounge by Racing Unleashed has finally arrived in Zurich’s vibrant Europaallee district. Set to officially debut on July 1, 2025, this cutting-edge venue heralds a new chapter in the realm of sim racing. After considerable anticipation, the lounge has been created to immerse racing enthusiasts in an adrenaline-fueled atmosphere, perfectly blending lifestyle and community around motorsport.

A Unique Urban Racing Experience

The Zurich City Lounge stands out as a remarkable destination with a layout that covers over 500 square meters, featuring 17 state-of-the-art racing simulators. It is designed to be more than just a gaming venue; it is a new hotspot for both gamers and socializers alike. The bold architectural design welcomes visitors to experience the thrills of racing in a modern and engaging environment. Racing Unleashed has effectively transformed a traditional racing experience into an urban adventure, making it a significant attraction in the heart of Zurich.

Culinary Delights at Ascari Bar & Bistro

At the core of this flagship lounge is the Ascari Bar & Bistro, which seamlessly integrates motorsport-inspired decor with a curated selection of beverages and an elevated casual menu. Whether guests are in the mood for quick espressos, hearty race-themed lunches, or relaxing after-work cocktails, the Ascari Bar captures the essence of the Racing Unleashed brand.

Strategic Partnerships

The excitement surrounding the lounge inauguration is intensified by the presence of two launch partners: EPAM and TCS Zurich City. EPAM stands out as a leading global digital transformation service and strategic consulting partner, promising innovative collaborations starting from day one. TCS Zurich City, Switzerland’s largest mobility club, further enhances the lounge's appeal, signaling its potential for exciting simulator branding, digital content integration, and engaging on-site activations. These partnerships emphasize the lounge's draw not only for motorsport fans, but also for brands seeking to engage with a vibrant community.

Setting the Stage for Global Expansion

As the inaugural Flagship Racing Lounge, Zurich serves as a benchmark for future developments of the Racing Unleashed brand worldwide. It is crafted not only for esports athletes and motorsport aficionados but also aims to attract corporate clientele. This strategic approach intends to pave the way for additional company-owned and franchised locations in major cities across the globe.

The opening of the Zurich lounge is part of an exciting series of milestones for Racing Unleashed in 2025. This includes the acquisition of vTelemetry PRO, the introduction of the McLaren Racing Motion Simulator, and welcoming former F1 driver Kevin Magnussen as an investor. With a refreshed brand identity, a redesigned website, and an innovative flagship lounge, Racing Unleashed is energized about its future.

Visit the Lounges

The new Racing Unleashed Flagship Lounge is located at Kasernenstrasse 97, 8004 Zurich, Switzerland, and invites all enthusiasts to immerse themselves in a high-octane environment. Operating hours are from Monday to Wednesday, 11:30 AM to 9:00 PM, Thursday to Saturday from 11:30 AM to 11:00 PM, and Sundays from 11:30 AM to 6:00 PM. Reservations can be made online at racing-unleashed.com, and walk-ins are also welcome.

With its distinctive concept and prime location, the Racing Unleashed lounge is poised to become a focal point for both motorsport fans and the wider business community. As the brand accelerates into this new era, one thing is clear: the thrill of racing is now closer to Zurich than ever before.