Grace Hill, a frontrunner in talent and customer management solutions for the commercial and multifamily real estate sectors, has concluded an exceptional year, characterized by strategic acquisitions and innovative product introductions. With its headquarters in Irving, Texas, the company has entered 2025 with high momentum following a year that saw significant growth and development in its offerings and client base.
Transformative Year for Grace Hill
2024 was a remarkable year for Grace Hill, as the company successfully expanded its client portfolio by adding 350 new customers, which collectively represent around 2 million residential units across the United States. CEO Kendall Pretzer highlighted the leadership team's efforts, stating, "This has been a transformative year for Grace Hill. We have significantly expanded our capabilities to support our clients in achieving better property performance, reducing operational risks, and cultivating top-tier talent."
Strategic Acquisitions and Partnerships
One of the standout features of 2024 was the strategic acquisitions made by Grace Hill. In June, the company acquired The Shadow Agency, an established full-service mystery shopping provider. This merger allowed Grace Hill to combine technology and expertise in mystery shopping, enhancing its service offerings.
Additionally, in September, Grace Hill added Realync to its portfolio. This leading provider of resident tours and communications contributes to Grace Hill's suite of tools, allowing for a unified approach to real estate marketing and resident engagement. Alongside this, a strategic partnership with SkillCat has been formed to supply ongoing mobile maintenance training and certifications, enhancing the skill sets of maintenance teams and boosting resident satisfaction.
Product Innovations
Amidst these acquisitions, Grace Hill also rolled out a number of significant product innovations. PerformanceHQ, a centralized technology platform, was launched, providing users with a streamlined experience and new performance insights. This new tool aims to engage users better while delivering deeper insights into performance metrics and training processes.
Another notable addition is the Multifamily Reputation Management solution, designed to assist property managers in managing online reviews effectively and maintaining their brand images to attract new residents. Grace Hill has also introduced micro-learning courses that are both engaging and efficient, optimizing training time for employees without diluting the educational content.
Celebrating Award-Winning Excellence
The achievements of Grace Hill did not go unnoticed in the industry, as the company and its leadership received numerous prestigious accolades throughout the year. Among the accolades, Grace Hill was named Supplier of the Year at the NAA Excellence Awards, and was further celebrated as one of the Best Places to Work in Multifamily. Individual accolades included commendations for CEO Kendall Pretzer and CMO Traci Johnson, acknowledging their exceptional contributions to the commercial real estate field.
Pretzer remarked, "It's thrilling to see the leadership in our organization continue to be recognized for their hard work and impact. These accolades are a testament to our team's passion and creativity."
Looking Ahead
As Grace Hill moves into 2025, the company is well-positioned to build upon its recent successes. The commitment to innovation and quality service remains a top priority, providing competitive advantages in a rapidly changing real estate landscape. With a robust platform that empowers over 500,000 real estate professionals from more than 2,300 firms, Grace Hill is set to continue making strides in enhancing property performance, minimizing risks, and fostering exceptional talent.
For more information about Grace Hill and its wide range of services, visit their official website at
gracehill.com or follow them on LinkedIn.