#Japan #Tokyo #FamilyMart #Convenience Wear #Sacoche

FamilyMart Introduces the All-New Sacoche Bag

FamilyMart, a well-known name in Japan’s convenience store sector, is set to celebrate its 45th anniversary in September 2026. As part of an initiative themed around the slogan “Ichi-ban Challenge,” the company continues to focus on five key tenets that guide all its activities. The latest offering from its original apparel brand, Convenience Wear, is the 'Sacoche,' set to launch nationwide on June 26, 2026, alongside an adorable mini version of the popular Mesh Pouch.

FamilyMart’s Convenience Wear, developed in collaboration with fashion designer Hiroshi Ochiai, embodies the essence of "good materials, good technology, and good design." As summer approaches, the new Sacoche bag has been created to meet the practical needs of everyday outings. Ideal for carrying essentials that don’t fit comfortably into pockets but aren’t substantial enough to warrant a large bag, this item simplifies life for those who are on the go.

Features of the Sacoche

The Sacoche weighs in as a lightweight solution, constructed from durable ripstop fabric that ensures long-lasting use. With a capacity of approximately 1.5 liters, it’s perfect for stashing a 600 ml pet bottle along with your smartphone, keys, and headphones. Designed with practicality in mind, it features several pockets—both inside and out—that allow for easy organization and storage.

To ensure safety while out at night, the Sacoche incorporates a reflector-enhanced strap, providing peace of mind during evening outings. Plus, it’s designed to pair seamlessly with other Convenience Wear clothing items, allowing for chic outfit coordination.

Additional Offerings from Convenience Wear

In addition to the Sacoche, the company is also launching the 'Mesh Pouch Mini,' a compact version well-suited for use as a wallet, complementing the current range of mesh bags.

Product Details:

• - Sacoche

- Price: ¥1,355 (tax included: ¥1,490)
- Launch Date: June 26, 2026
- Size: W225 x H190 x D0-50 mm
- Color: Black
- Material: Durable ripstop fabric

• - Soft Face Towel

- Price: ¥990 (tax included: ¥1,089)
- Launch Date: June 26, 2026
- Size: 34 x 80 cm
- Color: Checkered/Red Dot
- Features: High absorbency, soft texture

• - Soft Bath Towel

- Price: ¥1,990 (tax included: ¥2,189)
- Launch Date: June 26, 2026
- Size: 60 x 120 cm
- Color: Checkered/Red Dot
- Features: High absorbency, soft texture

• - Mesh Pouch Mini

- Price: ¥528 (tax included: ¥580)
- Size: D7mm x W117mm x H80mm

About Hiroshi Ochiai

Hiroshi Ochiai, born in Tokyo in 1977, graduated from Bunka Fashion College. He founded his brand 'FACETASM' in 2007 and has since gained recognition, winning the Newcomer Award at the Mainichi Fashion Awards in 2013 and the Grand Prize in 2016. Ochiai’s influence spans both international collaborations and prominent fashion events, such as Paris Men’s Fashion Week.

With the launch of these new products, FamilyMart reinforces its commitment to enriching daily life, adhering closely to its slogan, “With You, FamilyMart.” By connecting deeply with each customer, FamilyMart aims to be an indispensable part of their community’s convenience needs.

Conclusion

The introduction of the Sacoche and other new items from Convenience Wear is an exciting development in FamilyMart’s ongoing journey to innovate within the convenience store market. As they prepare to mark 45 years of service, the company demonstrates that it continues to evolve and adapt to the needs of its customers, ensuring it remains a beloved staple in everyday life.