#Japan #Tokyo #Real Estate #Naiken Boys #Matsuo Motonao

Naiken Boys' Impressive Growth and Strategic Outlook for 2026

Naiken Boys, a leading real estate agency located in the Tokyo metropolitan area, held its 2025 fiscal year report meeting on April 27, 2026. The results showcased a staggering growth of 238% in revenue compared to the previous year, alongside a remarkable 288% increase in inquiries. Amidst a generally stable real estate market that has been growing at 10-20% yearly, Naiken Boys has established itself as a dynamic player by effectively leveraging strategic marketing initiatives and organizational improvements.

Significant Achievements for FY2025

• - Revenue: Achieved 238% year-on-year growth, surpassing initial targets by 101%.
• - Inquiries: Total inquiries surged by 288% due to collaborations with influencers and intensified advertising strategies.
• - Sales Efficiency: An assistant-based sales structure was introduced, allowing agents to focus more on enhancing customer experience. The latter half of the fiscal year also showed a significant increase in sales, climbing to 151% compared to the first half.

Strategic Focus for FY2026: “Be Clever, Be Bold”

Looking ahead, Naiken Boys positions FY2026 as a crucial year for laying the groundwork to achieve explosive growth in FY2027, with a long-term goal of achieving a tenfold revenue increase within five years of inception. The company is aiming for record-high revenue growth, with several strategic mechanisms in place to support this vision:

• - Strengthening Recruitment: Prioritizing talent acquisition and development to secure the necessary personnel over immediate profits. The referral program will see increased bonuses, raising the incentive from 200,000 yen to a maximum of 700,000 yen.
• - New Initiatives: The company plans to accelerate new projects, franchise developments, and enhancements in the human resources sector through its “Job Boys” initiative.

New Executive Appointment

In a move to strengthen its management team, Naiken Boys has appointed Matsuo Motonao as a new executive member. Matsuo’s extensive experience in driving business growth makes him a valuable addition to the leadership team.

Background on Matsuo Motonao

Matsuo joined CityCamp as COO in January 2022 and played a pivotal role in driving business growth, leading to his appointment as a board member in 2024. He joined Naiken Boys in May 2025 as COO, overseeing business structure and KPI design, contributing significantly to the company’s impressive revenue growth. Matsuo was officially appointed as COO on April 26, 2026. After leaving CityCamp, he continues to engage with the company in a shareholder and partner capacity while supporting multiple businesses as the representative director of Company B.

Comments from CEO Nakajima Sho

CEO Nakajima Sho reflects on the journey of Naiken Boys: “We started from a single room with a rent of ¥145,000 and have now expanded to three locations, including Osaka, with a team of over 25 employees. While we have steadily built our numbers, the true 'offensive' strategy begins now. Achieving tenfold growth is not just a numerical goal, but a testament to the value we deliver. This year will not only focus on increasing revenue but also on fulfilling our company’s belief of making both our customers and ourselves happy.”

Company Overview

• - Company Name: Naiken Boys Co., Ltd.
• - CEO: Nakajima Sho
• - Headquarters: 8th Floor, COERU SHIBUYA, 1-20-3 Dogenzaka, Shibuya, Tokyo
• - Website: naikenboys.co.jp
• - Establishment Year: June 1, 2022
• - Capital: 1,000,000 JPY
• - Business Activities: Offering various internet-based information services, acquiring, selling, renting, managing, and mediating real estate, and providing real estate transaction services.