#Japan #Tokyo #Tarot Cards #Grimaud #Julie Serre

Discovering Grimaud: Where Art Meets Card Games

Founded in 1848 in Paris, Grimaud has long been recognized as a leader in the realm of card games, transforming traditional playing cards into artful masterpieces. After a rejuvenation which began in 2022 with relaunches in Paris and New York, the brand has officially entered the Japanese market, bringing its high-class gaming accessories to a new audience.

Reviving a Legacy of Elegance

Grimaud’s rebranding journey encapsulates the essence of 'Art de vivre', a French concept that emphasizes living beautifully and appreciatively, especially prevalent among the sophisticated crowds at Bon Marché in Paris. This historic department store has become a focal point for both Parisians and global visitors seeking refined leisure experiences. Grimaud revolutionized card design back in 1848 with advanced printing techniques and intricate illustrations, making its decks a blend of artistry, functionality, and durability. Their commitment to excellence was recognized at the 1900 Exposition Universelle in Paris, where they were awarded the highest honor, the Grand Prix.

A New Collection for Modern Connoisseurs

The latest collection marks a significant return for Grimaud. Alongside playing cards, they have introduced the Tarot de Marseille and the Béline Oracle, alongside stylish accessories like play mats made from eco-friendly Apple leather. Collaborations with renowned artists like Julie Serre and Margot Reverdy introduce vibrant designs and modern aesthetics that cater to today’s sensibilities while ensuring sustainability.

Playing Cards

The new Grimaud playing cards are crafted from 350-gram thick paper adorned with gold edging and a custom varnish coating, ensuring smoothness and longevity. Available in two colors - Dolphin Blue and Coral Red - these cards feature designs by illustrator Julie Serre, who creatively reflects history while aligning the cards with contemporary tastes, bridging generations.
- Price: ¥25,300 (including tax)

Tarot Cards

• - Tarot de Marseille: A classic deck cherished in Europe, the Tarot de Marseille comprises 78 cards printed on 300-gram paper with gold edging and a custom varnish. This collection reflects Grimaud's archives, reimagined by artist Margot Reverdy into delicately crafted, contemporary tarot cards.

- Price: ¥53,900 (including tax)

• - Béline Oracle: An enchanting set of 53 tarot cards with luxurious detail features gold and black foil, skillfully coated for a refined finish.

- Price: ¥47,300 (including tax)

The Visionary Behind the Brand

At the young age of 23, founder Baptiste Paul Grimaud established the printing venture that would lay the groundwork for card design as we know it. His legacy continues to be celebrated as a pioneer who harmonized art and functionality in card making.

Grimaud's innovations ensure fair play, such as enhancing cards to make them less see-through, rounding corners to improve durability, and creating symmetrical illustrations for easy recognition from all angles. Their products are skillfully crafted in the former facilities of the National Printing Office of France, honoring traditional artisan techniques while incorporating modern designs.

Embrace Elegance in Play

Grimaud remains committed to preserving the historical essence of card design while adapting to contemporary aesthetics. Through collaborations with artists and a focus on sustainability, the spirit of Grimaud endures, ready to enchant a new generation of players.

For a glimpse into their exquisite offerings, visit their official Instagram page here.

For inquiries, contact:
FLAPPERS Co., Ltd.
03-5456-6866