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MoEngage's Insights into Email Personalization Trends for 2025

In a digital era where consumer engagement defines brand success, MoEngage, a leading insights-driven cross-channel customer engagement platform, has unveiled its Email Benchmarks Report for 2025. This report provides a comprehensive analysis based on data derived from over 17.3 billion marketing emails, emphasizing the imperative of personalization in email marketing strategies. Trusted by more than 1,350 brands globally, MoEngage aims to equip marketers with actionable insights to refine their email campaigns.

The Significance of Personalization

The report distinguishes between three distinct types of personalized emails: attribute-based, journey-based, and behavior-based. It compares their effectiveness with traditional broadcast emails to underscore the performance advantages of personalized communication methods. Notably, behavior-based emails emerged as the frontrunners in driving engagement and conversion rates across various sectors, including retail, media, entertainment, and banking.

Key Insights from the Report

1. Behavior-Based Emails Yield Exceptional Results: In the retail and e-commerce sector alone, behavior-based emails achieved an impressive 60.7x conversion rate and a click-to-open rate (CTOR) of 22.6x, demonstrating their effectiveness compared to non-personalized options.
2. Challenges in the BFSI Sector: The banking and financial services industry has seen a decline in the efficacy of broadcast emails, marked by lower open rates and higher unsubscribe rates, suggesting consumers are increasingly unimpressed by generic content.
3. Media and Entertainment’s Email Performance: Despite being the sector with the highest email deliverability rate at 99.95%, this industry faced a notable unsubscribe rate for broadcast emails of 6.35%.
4. Optimal Timing for Campaigns: The report also identifies key months for sending emails, indicating that January is the prime time for BFSI brands to garner opens, while April is optimal for driving conversions, reflecting seasonal consumer behavior patterns.

Raviteja Dodda, CEO of MoEngage, emphasized the findings, stating, "The insights from this report can significantly enhance brand marketers' strategies as they tailor their email communication efforts in 2025. Non-personalized emails no longer suffice; a deeper, more segmented approach is necessary to foster meaningful relationships with customers."

Adapting to Future Trends

As the marketing landscape evolves, the emphasis on personalized email strategies is more crucial than ever. With consumers expecting tailored experiences, brands must utilize data-driven insights to inform their engagement tactics. MoEngage's report acts as a guiding light for marketers aiming to transition from traditional methods to innovative, personalized approaches that resonate with their audience.

In conclusion, adapting to these emerging personalization trends isn't just an option for brands; it's an essential strategy for maintaining relevance and effectiveness in their customer communications. For marketers ready to take their email campaigns to the next level in 2025, leveraging the insights from MoEngage's Email Benchmarks Report is a solid starting point. More detailed findings can be accessed by downloading the full report on the MoEngage website.