#United States #Arkansas #Rogers #Kiefer Sage #Assembled Products

Kiefer Sage: Embracing a New Era in Manufacturing

Kiefer Sage, formerly known as Assembled Products Corporation, marks a significant milestone in its journey as it embarks on a new chapter with an innovative name change and a state-of-the-art facility in Rogers, Arkansas. This rebranding represents not merely a fresh identity, but a re-commitment to the values that have guided the company since its inception over 40 years ago.

Founded by Bill Sage in 1983 with the vision of making mobility easier for his grandmother, the company introduced the world to the first electric shopping cart, Martcart™. This groundbreaking product enabled millions of shoppers with limited mobility to gain independence in retail environments like Home Depot, Walmart, and many others. Today, Kiefer Sage continues to build upon this lineage of innovation, expanding its product offerings with solutions like Spraymaster™, which supports facilities across various industries including Chick-fil-A and the San Diego Zoo, and Jotto Desk®, which provides first responders with mobile office solutions.

Under the leadership of Erin Kiefer, the founder's daughter, Kiefer Sage unveils not just a new name but a renewed focus on providing purposeful products that positively impact communities worldwide. With the recent launch of its co-assembly services, Kiefer Sage is poised to help other companies capitalize on U.S.-based production, offering a reliable partner for those looking to reshape their manufacturing strategies.

During the ribbon-cutting ceremony at the new Rogers facility, Erin Kiefer expressed pride in the company’s history and excitement for the future, stating, “Kiefer Sage is rooted in the same values that started this company in Rogers more than 40 years ago... We’re building on that proud history with a new name, a new home, and new opportunities.”

In addition to the rebranding, Kiefer Sage has consolidated its 150-strong workforce into one comprehensive campus. This strategic move aims not only to enhance operational efficiency and collaboration within the team but also to achieve significant sustainability milestones, such as a 42% reduction in utility costs and a decrease of over 4,000 truck miles each year.

CEO Justin Sparks, who comes from a notable career including tenure at Tyson Foods, emphasized the transformational aspects of the rebrand, stating, “This is more than a rebrand—it's a transformation. By consolidating our resources under one roof, we’ve laid the groundwork for a robust growth trajectory.” Sparks, along with Erin Kiefer, shared the company’s vision for the future, which includes expanding their product lines and enhancing their services in the domestic manufacturing landscape.

Kiefer Sage’s new co-assembly service reflects its adaptability and responsiveness to market needs. As many businesses consider reshoring production in the wake of global supply chain disruptions, Kiefer Sage seeks to partner with innovators and enterprises ready to bring their ideas to life within a reliable and sustainable U.S.-based framework.

Taking strides in the community, Kiefer Sage remains committed to fulfilling needs in both local and global markets. By fostering innovation and embracing community values, Kiefer Sage demonstrates the essence of an American story—one that champions growth, responsibility, and ingenuity.

Holistically, Kiefer Sage not only upholds a legacy of providing essential products but also strives to enhance the quality of life for individuals in underserved markets. With its rich history and forward-looking vision, the company stands at the forefront of a new era in manufacturing, ready to meet the challenges of today and tomorrow. For inquiries and partnership opportunities, visit www.kiefersage.com.