#Sustainability #Saudi Arabia #Riyadh #Energy #KAPSARC

KAPSARC Unveils New Corporate Identity

On July 1, 2025, KAPSARC (King Abdullah Petroleum Studies and Research Center) announced a significant transformation in its branding. This marks its first refresh since 2016, signaling its evolution into a trusted advisory think tank both locally and globally in the energy and sustainability sectors.

The new identity maintains the existing logo while enhancing its design, offering a sharper and more modern look. The updated color palette prominently features emerald green for the icon and graphite gray for the text. These colors are chosen not just for aesthetic appeal but also for the meanings they convey.

Emerald green symbolizes wisdom, foresight, and sustainability, reflecting KAPSARC’s commitment to data-driven insights and rigorous analysis. It also represents prosperity and growth, aligning with KAPSARC’s dedication to sustainable development and environmental stewardship. Moreover, this hue resonates with Saudi Arabia’s cultural identity and its ambitious sustainability initiatives aimed at enhancing societal well-being.

In embracing the metaphor of clarity and communication, the graphite gray color emphasizes the importance of effective dialogue in political consulting. It draws an association with graphite’s crucial role in energy storage technology, highlighting KAPSARC’s support for global energy transition efforts and sustainable development.

KAPSARC is an established think tank dedicated to advancing knowledge in energy, environmental, and regional economic issues. It holds an accredited observer status with the United Nations Framework Convention on Climate Change (UNFCCC) and the United Nations Environment Program (UNEP), which allows it to actively contribute to global climate and environmental dialogues. KAPSARC’s mission is not just to advance the Saudi energy sector but also to illuminate global policies through its evidence-based advisory services and applied research.

The brand refresh encapsulates KAPSARC’s strategic growth trajectory and its commitment to becoming a leader in energy consultancy. Its enhanced branding aims to resonate more effectively with partners, government entities, and stakeholders, reflecting its core mission while providing a clear and engaging visual identity.

For those interested in further exploring KAPSARC’s initiatives, the organization invites everyone to visit its official website at www.kapsarc.org. The refreshed logo can be viewed here and an associated video can be watched here.

In conclusion, this first brand refresh since its inception marks a pivotal moment for KAPSARC as it continues to forge new paths in the energy sector, ensuring that rigorous data and research inform sustainable practices and policies worldwide.