#Japan #Tokyo #esports #PlayStation #New Era

New Era's Game-Changing Collaboration with PlayStation

On January 8, 2026, New Era, the global sports and lifestyle brand, will unveil its first-ever collaboration with the legendary gaming brand, PlayStation. Having quickly become a beloved name in gaming since the original console's release in December 1994, PlayStation continues to hold a special place in the hearts of gamers worldwide. This partnership aims to bridge the gap between gaming and streetwear, offering fans an exclusive collection that celebrates both worlds.

The collection will be available at all New Era retail stores and on the official New Era online store. It includes a variety of items featuring the iconic PlayStation logo and the recognizable shapes of its controller buttons: triangle, circle, cross, and square. This playful collection is not limited to hats but extends to a wide range of apparel and accessories, ensuring there is something for everyone.

Collection Highlights

The lineup features exciting items designed to elevate your style while showcasing your love for gaming. Key pieces include:

• - 59FIFTY® caps priced at 6,600 JPY
• - 9FIFTY™ caps for 6,380 JPY
• - 9FORTY™ caps at 5,500 JPY
• - 9THIRTY™ caps for 4,620 JPY
• - Bucket Hats at 5,060 JPY
• - Beanies available for 3,960 JPY
• - Short Sleeve Oversized Cotton T-Shirts priced at 5,940 JPY
• - Long Sleeve Oversized Cotton T-Shirts at 7,150 JPY
• - Oversized Track Jackets and Pants each priced at 12,100 JPY
• - Sweat Pull Over Hoodies for 10,450 JPY
• - Shoulder Pouches at 4,950 JPY
• - Multi Pouches for 3,850 JPY

For the younger gamers, the collection also includes kid's items, making it a perfect opportunity for families to bond over their shared love for gaming. The kids' offerings include:

• - Youth 9FIFTY™ caps for 4,620 JPY
• - Youth 9TWENTY™ caps priced at 3,960 JPY
• - Youth Long Sleeve T-Shirts at 4,950 JPY

A Unique Approach to Gaming Culture

This collaboration reflects New Era's commitment to embracing diverse cultures and communities. By integrating elements of eSports into their designs, New Era not only taps into the vast landscape of gaming culture but also creates a collection that resonates with dedicated gamers and casual fans alike. Whether you're looking to enhance your wardrobe or show off your gaming pride, the New Era x PlayStation collection is set to cater to all tastes and styles.

In addition to the individual items, the collection is designed with inclusivity in mind. It appeals to various age groups and aesthetics, making it easy for anyone to find something that suits their style or needs. The unique designs inspired by an imagined eSports team also add a creative touch, generating a fresh look that will elevate any outfit.

Where to Get Yours

As the launch date approaches, keep an eye on New Era's official online store and local retail locations. Be sure to check for specific item availability, as not every physical store may carry the entire range. For more details and to browse the full collection, visit the New Era official online store.

In conclusion, this collaboration between New Era and PlayStation is not just about merchandise; it's a celebration of gaming culture and a chance for fans to express their passion in style. Don't miss out on this opportunity to grab exclusive pieces from a collection that promises to be a game-changer in the fashion realm.