#Japan #Minato-ku #Magniflex #Tetsuto Yamada #Eco Sandro

Special Live Stream Featuring Tetsuto Yamada

On January 21, 2026, the Italian bedding brand Magniflex, represented in Japan by Flag Sport Co., Ltd., will host a special live streaming event called "LIVE de Magniflex". This session will feature Tetsuto Yamada, a renowned player on the Tokyo Yakult Swallows, who has been a long-time user of Magniflex products and currently serves as a brand advisor. During this live event, Yamada will share his unique insights on the significance of sleep and conditioning from the perspective of a top athlete.

The spotlight product during this live stream will be the popular "Eco Sandro" mattress model, which has gained significant acclaim since its release at the end of the previous year. Yamada will recount his personal experiences with the mattress, alongside discussing its comfort, support features, and the distinct qualities of its materials. Through Yamada's authentic feedback as an elite athlete, the event will showcase the appealing attributes of Magniflex products in a comprehensive manner.

How to Watch

To enjoy the special live stream, follow the link below:

Watch Tetsuto Yamada's Stream

About "LIVE de Magniflex"

Since its launch at the end of November 2022, "LIVE de Magniflex" has generated a considerable response from audiences. This official video streaming content not only involves discussions led by employees and showroom staff presenting expert product descriptions but also promotes real-time interactive communication with viewers. Streaming can be accessed directly through the Magniflex official online store. During live sessions, showroom staff elucidate product features while also being responsive to viewer questions and comments through chat functionalities.

They also host premium features where renowned personalities, who are fans of Magniflex products, join as guests. Additionally, exciting promotional giveaways are part of the event.

In June of the previous year, special broadcasts were held nationwide during the "Essence of Life Exhibition", enhancing Magniflex’s multifaceted appeal to a wider audience.

For further details, please visit the official online store: Magniflex Online Store

About Magniflex

Founded in 1962 in the suburbs of Florence, Italy, Magniflex has grown into one of the world's largest and most comprehensive bedding brands, now operating in 99 countries. The company has over 60 years of legacy, integrating ergonomic research in collaboration with the University of Florence into their product development. They produce a wide array of sleep-related items including mattresses, pillows, and accessories that contribute significantly to comfortable sleep and enhanced health.

About Flag Sport Co., Ltd.

Flag Sport Co., Ltd. began importing and selling Magniflex products in Japan in 1993 under the leadership of CEO Takahiro Yamane. This year marks the 30th anniversary of Magniflex's entry into the Japanese market. The brand is notably endorsed by many prominent athletes and has garnered attention across various sectors as a key player in the health industry.

Headquarters: Minato-ku, Tokyo
CEO: Takahiro Yamane
Official Website: Magniflex Japan
Facebook: Facebook Page
Twitter: Twitter Profile
Instagram: Instagram Account