SBI Securities Milestone
2026-08-03 07:02:15

SBI Securities Celebrates Milestone of 2 Million Margin Accounts with Exciting Campaign

SBI Securities Reaches Milestone with 2 Million Margin Accounts



SBI Securities, headquartered in Minato, Tokyo, has announced a remarkable achievement: it is the first company in the industry to surpass 2 million margin accounts. This milestone comes at a pivotal moment, as the "Hajimete Shinyou®", a service designed to ease beginners into margin trading, also celebrates its third anniversary this August. From August 3, 2026, a special campaign will run to recognize this achievement and express gratitude towards its users.

The Growth of Margin Trading



Launched in August 2023, "Hajimete Shinyou®" enables those without prior stock trading experience to venture into margin trading with reduced risk. This service offers unique features such as one-times leverage and a maximum position limit of 5 million yen, compared to standard margin trading, making it an accessible option for those new to the market. Since the inception of "Hajimete Shinyou®", the number of new accounts has steadily surged, with approximately two-thirds of new users starting their trading journey through this platform.

This growth has been fundamental in reaching the significant milestone of 2 million margin accounts, showcasing the increasing interest in margin trading among retail investors in Japan. The company credits this success to its strong customer base who have embraced the service.

Celebratory Campaign Details



To honor both the impressive 2 million account milestone and the 3rd anniversary of "Hajimete Shinyou®", SBI Securities is launching a special campaign. Here are the essential details:
  • - Campaign Duration: The campaign will take place from August 3, 2026, to August 31, 2026. Note that the campaign may conclude earlier if the participation limit is reached.
  • - Rewards: Participants who complete three tasks during the campaign will enter a draw for one of 1,000 digital gift vouchers worth 200 yen each.
1. Follow the SBI Securities X account (@sbi_stock_team)
2. Repost the campaign-related post on X
3. Answer a quiz via the campaign page's “Challenge the Quiz” button
Participants can expect immediate results from the draw.

This campaign is open to everyone; however, a X account is required to participate. For further details, please visit the official campaign page: SBI Campaign Page.

A Legacy of Customer-Centric Service



Since launching online trading services in 1999, SBI Securities has pioneered the online securities market in Japan with a strong focus on customer-centric values. They have made notable strides in making margin trading more affordable and accessible, offering some of the lowest fees in the industry. SBI continues to innovate in trading services with specialized features like Intra-day Margin and HYPER Short Selling, while consistently improving the usability of their trading platforms.

Future Outlook



Looking ahead, SBI Securities remains committed to its core principle of prioritizing customer satisfaction by providing top-tier services at competitive prices. Below are major milestones achieved by the company in its margin trading service development:
  • - October 2012: Launch of the Large Amount Margin Priority Service
  • - January 2015: Introduction of Intra-day Margin and HYPER Short Selling services
  • - February 2015: Launch of Short Selling service
  • - April 2015: Introduction of Unlimited Selling
  • - March 2022: Elimination of interest and stock loan fees for Intra-day Margin trading
  • - August 2023: Launch of the beginner-friendly service "Hajimete Shinyou®"
  • - From September 30, 2023, zero commission on domestic stock trading for order placements
  • - January 2026: Commencement of new general margin trading using SOR and PTS orders

With a storied legacy and a bright future, SBI Securities looks forward to further empowering investors and expanding its footprint in the securities industry.

Disclaimer: This article is for informational purposes only. Please be aware that investments involve risks including the loss of principal.


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Topics Financial Services & Investing)

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