Nicosuma Reveals July 2025 Rankings for Used Smartphone Sales and Purchases

Nicosuma Sheds Light on Used Smartphone Trends in July 2025

In a recent announcement, Belong Inc., a company based in Tokyo's Minato ward, detailed the used smartphone sales and purchase rankings for July 2025 on their personal trading platform, Nicosuma. The rankings, based on sales and purchases by model, reveal key insights into changing consumer preferences and the overall market landscape.

Sales Rankings Insights

According to a representative from Nicosuma, the iPhone SE (3rd generation) with 64GB memory has once again secured the top position in the sales rankings for the second consecutive month. Apple continues to dominate with its iPhone lineup, particularly models equipped with the signature home button. Despite this, there is a noticeable shift toward newer models among consumers.

Following the iPhone SE (3rd generation), the iPhone SE (2nd generation) maintained its grip on the second spot, demonstrating enduring popularity. However, older models such as the iPhone 7 and iPhone 8 have failed to make it into the top ten for the first time since the ranking data was initiated back in April 2021.

The ranking highlights a sustained interest in the AQUOS sense series as well, with both the AQUOS sense3 and AQUOS sense4 climbing the ranks to secure the 5th and 10th positions respectively. Given their similar price points, with both available for under ¥10,000, the advanced features of the AQUOS sense4 make it a compelling choice for budget-conscious consumers.

Purchase Rankings Overview

In the realm of purchases, the iPhone SE (2nd generation) continues to attract attention, claiming both the first and second spots in the rankings with its 64GB and 128GB variants. The surge in transaction volumes highlights a vibrant market for second-hand iPhones.

Moreover, transactions for devices beyond smartphones—such as iPads and AirPods—are witnessing significant growth. Particularly noteworthy is the iPad (9th generation, 64GB), which achieved purchase volumes comparable to the iPhone SE (2nd generation, 128GB) in the rankings.

Nicosuma's Commitment to Consumers

As consumer preferences evolve, Nicosuma is dedicated to responding flexibly to customer needs through enhanced sales and purchase services. The following is a summary of the top ten rankings for smartphone sales and purchases in July 2025:

July 2025 Used Smartphone Sales Ranking

1. iPhone SE (3rd generation, 64GB) - ¥41,981 (+¥8,438 from previous month)
2. iPhone SE (2nd generation, 64GB) - ¥23,324 (+¥1,212)
3. iPhone 13 (128GB) - ¥58,664 (+¥3,944)
4. iPhone 12 (64GB) - ¥36,825 (+¥404)
5. AQUOS sense3 (64GB) - ¥7,340 (-¥80)
6. iPhone SE (3rd generation, 128GB) - ¥41,752 (+¥3,035)
7. iPhone 12 mini (128GB) - ¥39,849 (+¥1,661)
8. iPhone 13 mini (128GB) - ¥54,608 (+¥976)
9. iPhone 14 (128GB) - ¥73,739 (+¥3,314)
10. AQUOS sense4 (64GB) - ¥9,677 (+¥198)

July 2025 Used Smartphone Purchase Ranking

1. iPhone SE (2nd generation, 64GB)
2. iPhone SE (2nd generation, 128GB)
3. Pixel 6a (128GB)
4. Galaxy S24 (256GB)
5. iPhone 11 (64GB)
6. iPhone 8 (64GB)
7. iPhone SE (3rd generation, 64GB)
8. iPhone XR (64GB)
9. iPhone SE (3rd generation, 128GB)
10. iPhone 11 (128GB)

The ranking covers transactions from July 1 to July 31, 2025, with all listed prices inclusive of tax.

To learn more about Nicosuma, you can visit their website for a selection of high-quality used smartphones that suit diverse lifestyles. With a commitment to transparency, Nicosuma ensures all devices are extensively inspected and provided at fair prices. For further information on selling your device, the user-friendly platform offers a straightforward process for evaluations without the need for prior registration.

About Nicosuma

Nicosuma is part of the Itochu Group and operates under Belong Inc., with a mission to assist customers in selecting smartphones that fit their lifestyle. Nicosuma promotes a culture of quality, urging customers to embrace devices that resonate with their individuality. Explore their services at the following links:

For media inquiries or further information about the company’s offerings, visit their official site or contact their customer service.