#USA #Atlanta #GoTo Foods #Moe's Southwest Grill #Fast Casual Mexican

GoTo Foods Launches Moe's Casa Mexicana

In a significant step towards global growth, GoTo Foods LLC, the parent company of several renowned food brands, has introduced its new dining concept, Moe's Casa Mexicana. This innovative concept is a spinoff of Moe's Southwest Grill, tailored specifically for international markets. The announcement comes alongside the signing of a landmark master franchise agreement in India, where Unify Foodworks will develop 45 locations of this new brand by 2033.

The launch of Moe's Casa Mexicana represents a pivotal moment for GoTo Foods, showcasing the company's capacity to adapt and thrive in diverse gastronomic landscapes. The concept has been developed with insights from over 2,000 consumers across six different countries, ensuring that it aligns well with local tastes and preferences. By integrating favorite menu items such as tacos, burritos, and nachos, along with localized adaptations, Moe's Casa Mexicana aims to deliver a unique dining experience that resonates with global consumers while maintaining the bold and flavorful essence that Moe's is known for.

Jim Holthouser, the CEO of GoTo Foods, emphasized the importance of this launch, stating, "Launching Moe's Casa Mexicana marks a defining moment for GoTo Foods as we expand another iconic brand onto the global stage. Our platform company model has successfully driven international growth for other brands, and we're employing the same strategy here."

One of Moe's Casa Mexicana's standout features is its flexible store format, which is designed for scalability and adaptability. The concept can be opened in various settings, including full-scale restaurants, smaller in-line units, and kiosk formats, making it suitable for high-density urban areas and developing markets. This versatility is further enhanced by a robust international supply chain, ensuring that the brand can effectively meet customer demands across different regions.

This launch aligns with the increasing global interest in Mexican cuisine, a category projected to grow by an impressive $114 billion by 2026. GoTo Foods is keen on capturing this opportunity with its strategic expansion. By prioritizing locations outside the U.S., about 60% of the company's development pipeline is now focused on international markets. The introduction of Moe's Casa Mexicana in India serves as a launching pad, showcasing the brand's operational appeal and the benefits of a multi-unit franchise agreement.

To adapt to Indian tastes, the menu features localized variations with different proteins and spice levels, allowing for customized dining experiences. As stated by Dave Mikita, President of International and Retail Channels at GoTo Foods, "Moe's Casa Mexicana embodies our strategy of blending consumer insights with operational precision. We aim to deliver a culturally relevant concept that succeeds in the rapidly growing fast-casual Mexican segment."

GoTo Foods is committed to building a robust global presence backed by its significant platform strengths. The company operates in over 65 countries and boasts more than 2,000 international commitments in the pipeline as of May 2025. It is actively working to enhance its footprint in promising markets including the UK, Australia, South Korea, Saudi Arabia, and the UAE.

GoTo Foods continues to leverage its enterprise capabilities to simplify the complexities involved in international expansion. This approach not only accelerates the speed of bringing Moe's Casa Mexicana to market but also ensures that franchisees possess the resources they need to thrive in varying global markets. As the company looks to the future, its goal remains clear: to deliver consistent, innovative, and high-quality dining experiences across continents.

In summary, the launch of Moe's Casa Mexicana marks a strategic initiative for GoTo Foods, positioning it to cater to the growing demand for fast-casual Mexican cuisine worldwide. With a sound understanding of consumer preferences and a flexible operational framework, the company is set to expand its influence and bring its beloved flavors to more international diners. The journey has just begun, and the brand is poised for long-term success in the global fast-casual dining arena.