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Venus Williams Partners with WeWard to Promote Walking

In an inspiring move to enhance global health, tennis star and entrepreneur Venus Williams has joined walking app WeWard as an investor and ambassador. The collaboration aims to motivate individuals to adopt healthier and more active lifestyles through walking. This partnership signifies a strong commitment to combating the alarming statistics revealing that 31% of adults and a staggering 80% of adolescents do not engage in the recommended amount of physical activity, as noted by the World Health Organization.

WeWard is not just any walking app; it rewards its 20 million users for every step taken, addressing a serious public health issue. Studies show Americans walk significantly less than recommended, ranking among the lowest in daily walking behaviors compared to their counterparts in other developed nations. With this initiative, Williams and WeWard hope to raise awareness about the risks associated with physical inactivity while highlighting the manifold health benefits of consistent daily walking, from improved cardiovascular health to enhanced mental well-being and energy levels.

Tying the announcement of this partnership with her public persona, WeWard released a lively 50-second video featuring Williams tracking her steps and celebrating her achievements during a match. In conjunction with this media campaign, WeWard has pledged to donate $25,000 to CARE, an organization addressing global poverty and promoting women's health, education, and community development—a cause dear to Williams.

Additionally, this collaboration is set to include a month-long 'Venus Williams Championship' within the app, engaging participants to collectively increase their steps and unlock further donations up to $40,000. Users can participate in specialized walking challenges themed around Williams, earning exciting rewards like tickets to sports events and Garmin watches.

Known for her dedication to personal health and wellness, Venus's investment in WeWard aligns perfectly with her philosophy that movement is key to maintaining wellness. "I am thrilled to be partnering with WeWard. Moving your body is essential to staying healthy, and WeWard makes walking fun and rewarding," Williams stated. This initiative not only speaks to her personal experiences but aims to inspire countless others to rise and take charge of their health.

Founded in 2019 by Yves Benchimol, WeWard has carved out a niche in the wellness app landscape, revolutionizing how people perceive physical activity. Their innovative approach gamifies walking, offering users tangible incentives for their daily steps—from cash rewards to charity donations and retail benefits. With over 20 million users and an increase in walking activity by nearly 25%, WeWard has already donated $20 million back to users and another million to charitable initiatives, contributing to saving over 600,000 tons of CO2 emissions.

The partnership with Williams not only marks a significant milestone for WeWard, which recently expanded to 20 new countries and has crossed over 1 million downloads in the U.S., but also positions them to inspire more people to embrace an active lifestyle. "Venus is a remarkable figure, and her ability to inspire through her career makes her the perfect partner for our mission," remarked Yves Benchimol, expressing excitement about the collaboration.

This venture represents a robust step forward in combining sports, health, and technology, aiming to create a community that values health through everyday actions. For those interested in learning more or joining this movement, visit WeWard's official website.