Frost Bank Achieves Record 17th Year of Top Retail Banking Customer Satisfaction in Texas

Frost Bank's Unmatched Customer Satisfaction Record

In an impressive feat, Frost Bank has been recognized for the seventeenth consecutive year as the leader in retail banking customer satisfaction in Texas, according to the latest J.D. Power 2026 U.S. Retail Banking Satisfaction Study. This annual survey evaluates customer experiences across various banking services, including national and regional institutions. Frost Bank’s commitment to excellence has once again set it apart in a competitive market.

The bank achieved an overall satisfaction index score of 757, which is a notable 76 points above the average for the Texas region, as reported in the study. This exceptional score not only reflects Frost Bank's performance but also demonstrates a continued dedication to meeting customer expectations and needs.

Frost Bank's favorable position in the study includes being ranked first in all eight dimensions assessed. These dimensions include net promoter score, trust, quality of service from bank employees, account offerings, the flexibility for customers to bank on their terms, efficiency in saving time and money, resolution of complaints, and the efficacy of digital banking channels. Each of these components contributes to a holistic banking experience that resonates well with customers.

Phil Green, the Chairman and CEO of Frost Bank, highlighted the bank's success by stating, “The fact that we earned the highest ratings in Texas for both our people and our digital channels demonstrates the strength of our ability to combine great service with smart technology.” His remarks underscore the importance Frost Bank places on providing both exceptional personal interactions and robust technological solutions.

Remarkably, Frost Bank has consistently earned the top spot in Texas for 17 years, reflecting a steady recognition of its quality service in the retail banking sector. The J.D. Power study is renowned as the longest-running and most detailed survey of retail banking in the United States, involving responses from approximately 110,000 customers, making it a crucial tool for understanding consumer satisfaction in banking.

In terms of history, Frost Bank, affiliated with Cullen/Frost Bankers, Inc. (NYSE CFR), has been a prominent financial institution since its foundation in 1868. With assets amounting to about $53 billion as of December 31, 2025, it ranks among the largest banks in the United States, providing a full spectrum of services ranging from banking to insurance. The bank caters effectively to both businesses and individuals across a broad geographic area including Austin, Corpus Christi, Dallas, Fort Worth, Houston, Permian Basin, the Rio Grande Valley, and San Antonio.

The recognition achieved by Frost Bank not only signifies its operational excellence but also enhances customer trust and loyalty, vital elements in the banking industry. By continuously striving for improved services and products, Frost Bank reinforces its commitment to helping Texans manage their financial journeys successfully.

For more insights on Frost Bank's services and offerings, visit their official website at www.frostbank.com and explore how they continue to make a significant impact in the banking industry throughout Texas.

As Frost Bank forges ahead, it certainly sets a precedent for customer satisfaction that others in the industry will aspire to match.