#United States #New York #G-SHOCK #5WPR #HOW Agency

HOW Agency's Triumph at the MarCom Awards

The HOW Agency recently made headlines by winning a prestigious Platinum MarCom Award for their innovative social advertising campaign designed to promote the iconic watch brand, G-SHOCK. As a subsidiary of 5WPR, a full-service public relations and marketing agency, HOW was tasked with enhancing G-SHOCK's visibility and appeal in a competitive market.

Founded on a commitment to radical accountability, HOW aimed to not only invigorate the brand's image but also to democratize G-SHOCK, making it more accessible to a broader audience. This ambitious endeavor required going beyond traditional marketing strategies, pushing the boundaries of creativity and collaboration.

Paul Miser, the Executive Vice President and Group Director at HOW, expressed immense pride in the team's efforts. "Our approach involved stepping out of our comfort zones and integrating various marketing strategies, including social, influencer, and performance marketing. The objective was clear: to amplify G-SHOCK's recognition and introduce this legendary brand to new consumers," he said.

The campaign was not just recognized at the MarCom Awards; it also earned the HOW Agency a Gold Stevie® Award for Digital Creativity in Communications in the category of PR Campaign of the Year in the 2024 American Business Awards. This dual recognition is a testament to HOW's exceptional capabilities in crafting compelling narratives and engaging strategies that resonate with audiences.

A Fresh Approach for G-SHOCK

G-SHOCK, renowned for its rugged durability and stylish aesthetic, sought a refreshing marketing approach to captivate both loyal customers and the next generation of buyers. The HOW Agency's strategy centered on redefining the brand's narrative and creating campaigns that not only showcased G-SHOCK's strengths but also connected emotionally with consumers.

The campaign involved a series of dynamic social media initiatives aimed at fostering community engagement and enthusiasm for G-SHOCK products. Through influencer partnerships and vibrant digital content, HOW was able to craft an inclusive narrative that highlighted the brand's versatility, making it appealing to a wider demographic.

About HOW Agency

HOW operates under the philosophy that every dollar spent on digital marketing must deliver measurable results. Their extensive portfolio includes both B2C and B2B clients, underscoring their adaptability in various markets. Their accolades, including recognition by industry leaders like PR Daily, showcase a strong commitment to excellence and innovation.

The agency's approach to marketing blends creativity with accountability. Every campaign they undertake is meticulously designed to grow businesses and create opportunities, demonstrating their dedication to clients and measurable outcomes. It’s this commitment that places HOW among the top digital marketing agencies, as recognized by several significant industry awards.

Background on 5WPR

5WPR, the parent company of HOW Agency, has made its name as a cutting-edge PR agency since its inception in 2003. Known for its bold and results-driven strategies, 5WPR serves an impressive array of clients across various industries, including B2C sectors like Beauty & Fashion, Technology, and Health & Wellness. The firm has consistently been recognized as a leading PR agency in the United States, evidenced by its numerous industry accolades.

In conclusion, the HOW Agency's success with the G-SHOCK social ad campaign has not only solidified its status as a top-tier marketing agency but also revitalized a beloved brand through strategic innovation and creative engagement. As the digital landscape evolves, so too will the agency's commitment to pushing boundaries and delivering outstanding results for its clients.