#Japan #Gunma #Cooling Products #Hietemasu #IIMONOHONPO

Introduction to Cooling Innovations

As summer temperatures rise year after year, the search for effective cooling solutions becomes increasingly urgent. IIMONOHONPO, a company based in Gunma Prefecture, Japan, has answered this call with its innovative product line 'Hietemasu', which has already topped 500,000 in sales.

Overview of 'Hietemasu'

The 'Hietemasu' series, consisting of 14 different items, is designed to provide immediate relief from heat without the need for electricity. This unique product line has garnered significant attention not only for its practicality but also for its innovative features that align with the needs of modern consumers. With the recent rebranding, the 'Hietemasu' concept aims to be at the forefront of summer relief products.

Success at the Heat Mitigation Exhibition

IIMONOHONPO made a notable appearance at the 11th Heat Mitigation Exhibition held at Tokyo Big Sight from July 23 to 25. This exhibition sees increasing participation annually due to the exacerbating summer heat. This year, the enforcement of revised safety regulations relating to heatstroke has intensified awareness among companies regarding heat mitigation measures, prompting a surge in interest for IIMONOHONPO’s offerings. Attendees expressed a keen desire to incorporate 'Hietemasu' products into their workplace environments.

Hands-on Experience with 'Hietemasu'

In addition to the exhibition, IIMONOHONPO has expanded its outreach through experiential events hosted at major retailers such as Hands. Three locations were chosen for product demonstrations:

• - June 28: Hands Toyosu
• - July 12: Hands Shinjuku
• - July 26: Hands Atre Kawasaki

These events allowed customers to experience the impressive cooling effects of 'Hietemasu' products firsthand. From long cooling towels to targeted solutions for neck cooling, feedback was overwhelmingly positive, with many attendees expressing their delight in discovering a product that fit their needs perfectly.

Products Highlighted in Media

IIMONOHONPO's innovative cooling solutions have not gone unnoticed by the media. Highlights include a feature on Fuji TV's 'Mezamashi TV', where the 'Hietemasu' gel mats were showcased as both cooling and disaster preparedness items. The audience was captivated by the product’s ability to significantly lower temperature, confirmed by thermal imaging.

Product Lineup Expansion

Following customers' growing demands, IIMONOHONPO is committed to expanding its 'Hietemasu' product lineup. Key products include:
- Long Cooling Towels: Featuring a design ideal for wiping down and cooling the neck, these towels are infused with menthol to provide a refreshing sensation.
- Cooling Gel Mats: Electric-free gel mats designed for effective heat mitigation during sleep and as emergency supplies.
- Rapid Cooling Packs: Perfect for immediate cooling relief during any hot situation.

Given the increasing temperatures and the demand for safety products, IIMONOHONPO is poised to lead the industry in providing effective solutions. Customer feedback during recent showcases will play a crucial role in guiding future product development.

Conclusion

As summers continue to bring extreme heat, IIMONOHONPO aims to not only provide comfort but also induce a sense of safety through its innovative products. Their commitment to developing satisfying solutions for all seasons emphasizes their dedication to enhancing consumer lifestyle. Interested customers can find the 'Hietemasu' series at select stores and through IIMONOHONPO's online platform, where a range of cooling products is readily available to combat the summer heat.