#Japan #Tokyo #Diners Club #New Otani #Premium Card

The New Otani Club Diners Premium Card

On September 22, 2025, Mitsui Sumitomo Trust Club, the issuer of Diners Club Cards, and New Otani Co. announced the launch of the New Otani Club Diners Premium Card. This new upgraded card, which is set to begin issuing in May 2026, aims to cater to a growing clientele seeking enhanced luxury experiences during their hotel stays in Japan. The specifics of the card design will be revealed at a later date.

Background and Objectives

The recent influx of foreign luxury hotels entering Japan, driven by the weak yen and a resurgence in global travel demand following the pandemic, has led affluent travelers seeking more refined lodging experiences. Concurrently, the credit card industry has seen a surge in demand for premium cards as users increasingly desire more than just transaction capabilities, with many willing to pay higher annual fees for exceptional services and experiences.

In light of these dynamics, Mitsui Sumitomo Trust Club and New Otani Co. have collaborated to develop this unique partnership card, offering an unparalleled and authentic experience for users. The card will feature a design that primarily uses the signature black color of the Diners Club Premium Card.

This launch marks the 30th anniversary of the partnership between the New Otani Club, Japan's first official members-only organization established in 1964, and Diners Club, which began its collaboration in 1970.

Details of the Premium Card

The New Otani Club Diners Premium Card will provide a robust lineup of services, combining exclusive offerings with the functionalities of the Diners Club Premium Card and services from Hotel New Otani. Highlights of the card's offerings include:

1. Complimentary Stay at Executive House Zen
A complimentary one-night stay each year at the Executive House Zen, a five-star rated "hotel within a hotel" located inside Hotel New Otani Tokyo, is one of the standout benefits. Here, guests enjoy an exclusive lounge for check-ins and concierge support.

2. Room Upgrade Benefits
Guests can look forward to room upgrades at any of the three Hotel New Otani locations in Tokyo, Osaka, and Makuhari when booking in advance.

Premium Card Features and Services

In addition to the unique services offered by the New Otani Club Diners Premium Card, cardholders will also have access to a range of esteemed features characteristic of the Diners Club Premium Card, including:

• - 24/7 Concierge Service
• - Access to Premium Lounges in Ginza and Osaka
• - Assistance in Booking Prestigious Golf Courses
• - Reward Points Program with Competitive Rates

Hotel New Otani Services

Cardholders will also enjoy special benefits while staying at group hotels or dining at the hotel’s restaurants, including bonus points and exclusive coupons redeemable for hotel stays or dining.

The upcoming New Otani Club Diners Premium Card promises a sophisticated blend of luxury hotel services and premium credit card functionalities, catering to the affluent market eager for outstanding experiences.

Conclusion

This card marks an exciting new step for both Mitsui Sumitomo Trust Club and New Otani Co. as they come together to enhance the luxury service landscape in Japan. The new card is anticipated to redefine the notion of premium credit cards, promising exclusive benefits and top-tier experiences, all set to launch in May 2026. For any inquiries regarding this announcement, please reach out to Mitsui Sumitomo Trust Club and New Otani Co.'s press representatives.