Social Assurance Strengthens Community Engagement with MindMixer Acquisition

On October 29, 2025, Social Assurance, renowned for providing innovative marketing, communication, and compliance solutions within regulated industries, announced its acquisition of MindMixer, a trailblazing platform in civic engagement with established roots in the Midwest. This strategic move not only brings MindMixer back to Nebraska but also enriches Social Assurance's portfolio of digital communication tools designed for various sectors, including both public and private organizations.

MindMixer has a storied history, founded in 2010 as one of the pioneers in online community engagement. Over the years, it has garnered national acclaim, successfully completing multiple funding rounds and scaling its operations to serve a diverse clientele—ranging from municipal governments and school districts to civic institutions and large organizational employers. The platform has been instrumental in facilitating meaningful dialogues, allowing stakeholders and community members to crowdsource ideas and feedback effectively. It has served thousands of organizations and engaged millions of citizens, influencing policy decisions, shaping community development efforts, and cultivating public trust.

This acquisition aligns seamlessly with Social Assurance's long-term vision of expanding its services within the public sector, where its Class Intercom division has rapidly gained recognition as the leading social media engagement and storytelling platform for educational institutions. Together, Social Assurance and Class Intercom now offer support to over 3,500 organizations in both the public and private sectors, focusing on fostering transparency, engagement, and authentic connections with their respective audiences.

Ben Pankonin, Co-Founder and CEO of Social Assurance, expressed his enthusiasm for the acquisition, stating, "MindMixer has consistently led the charge in promoting meaningful participation, empowering individuals to voice their opinions on matters that influence their schools, neighborhoods, and communities. Integrating MindMixer into the Social Assurance ecosystem simplifies engagement, making it more accessible and effective. This move will significantly enhance the impact of our solutions, enabling our clients to serve their communities better."

With the acquisition, Social Assurance aims to integrate MindMixer’s offerings into an all-encompassing platform focused on community engagement, communication, and storytelling, driven by innovative AI technologies. Upcoming product updates are expected to roll out later this year, promising new functionalities that streamline processes like feedback collection, project contextualization, impact communication, and trust-building.

About Social Assurance: This organization specializes in developing engagement, communication, and compliance software tailored for industries facing complex regulations. With a client base exceeding 3,500 public and private institutions across the nation, they focus on empowering schools, governments, and financial entities to articulate genuine narratives, strengthen bonds with their communities, and promote enhanced transparency.

About MindMixer: MindMixer has made its mark as a leader in online community engagement and social media intelligence, offering tools that help bridge connections between organizations and community members who might not engage otherwise. Through providing an extensive suite of engagement technologies, MindMixer enables community leaders and stakeholders to engage in more fruitful discussions than traditional methods, such as in-person town halls and bulletin boards, typically allow.

For more information about Social Assurance, visit their website at socialassurance.com. To learn more about MindMixer and its innovative engagement tools, go to mindmixer.com.

Topics Business Technology)

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