#Japan #Tokyo #Japanese Culture #Yui Kichi #Yui Kichi Shrine

Celebrating a Year of Connection: Yui Kichi's First Anniversary

The Yui Kichi Store, a unique shop dedicated to promoting good luck and Japanese culture, is celebrating its first anniversary in Shibuya, Tokyo. Established by Hopen Co., Ltd., which has been operating for 55 years, this store has quickly become a beloved destination for locals and tourists alike. To commemorate this milestone, the store underwent a renovation that began on July 24, 2025, unveiling the enchanting 'Yui Kichi Shrine'.

Welcome to the Yui Kichi Shrine

The central theme of this renovation is to deepen connections between customers and the world around them. The newly established Yui Kichi Shrine is intended to bind relationships among people, objects, and animals, symbolizing the essence of good luck and fortune. Visitors are greeted by stunning visuals, including a giant decorative dog doll, rows of beckoning cats, and the sparkling original character 'Yui Kichi no Mikoto'. The shrine offers a perfect backdrop for memorable photographs, adding to the experience of customers shopping and exploring the store.

Special Seal Offerings

To commemorate the establishment of the Yui Kichi Shrine, two exclusive seal designs are now available for purchase:

• - Standard Seal: 500 yen (tax included)
• - Seasonal Limited Seal: 1,000 yen (tax included)

These seals feature designs inspired by the mascot Yui Kichi and iconic elements of Tokyo, such as the famous Shibuya Crossing. The seasonal limited seal boasts vibrant neon colors, reflecting a lively summer spirit, perfect for collectors and those looking for a unique memento from their visit.

New Lucky Goods Arriving Constantly

The Yui Kichi Store is a treasure trove of 'lucky' items sourced from across Japan. As the shop has renovated, it's now bursting with new merchandise, including traditional souvenirs and an exciting range of original lantern-themed products. Each item is carefully selected to embody the spirit of Japan and promote connection through good fortune.


Original Yui Kichi Lantern

Anniversary Celebration Campaign

In honor of the store's first anniversary, an exclusive novelty campaign is currently underway. Customers who spend 2,500 yen or more either in-store or at the online shop will receive a charming green tea teabag shaped like a protective charm.

Campaign Details:

• - Duration: July 24, 2025 - August 11, 2025
• - Eligibility: Purchase of 2,500 yen or more at the store or online
• - Gift: Original 'Shibuya Yui Kichi Green Tea' featuring two bags of Kyoto Ujitawara’s premium tea.

(Note: Offer valid until supplies last)

About Yui Kichi Store

The Yui Kichi Store is a curated shop filled with lucky-themed items that resonate with the essence of Japanese culture. With the beloved mascot Yui Kichi as the guide, the store aims to create a space to connect people, objects, and animals through these unique offerings, ensuring that joy and good luck spread to all who visit.

Store Information

• - Name: Yui Kichi Store
• - Location: 1-23-20 Shibuya, Shibuya-ku, Tokyo (Matsumoto Building, 1st Floor)
• - Hours: 11:00 AM - 8:00 PM (Open year-round)
• - Online Shop: Yui Kichi Online
• - Instagram: Yui Kichi Instagram

For press inquiries, please contact:
Hopen Co., Ltd. – Yui Kichi Section: Miyawaki
Phone: 03-3309-2800
Email: [email protected]

Join us in celebrating a year of connection and luck at the Yui Kichi Store – may you find joy and fortune as you explore our unique offerings!