Veeva and Roche Partnership
2025-12-01 05:04:47

Veeva Expands Partnership with Roche to Integrate Vault CRM Solutions

Veeva Systems, a pioneer in cloud-based solutions for the life sciences industry, has announced an expansion of its partnership with Roche Pharmaceuticals in using its innovative Vault CRM. This strategic collaboration highlights the commitment of both companies to enhance their working relationship across global markets. The implementation of Vault CRM is expected to significantly boost Roche's commercial operations, providing a sophisticated execution platform designed specifically for the pharmaceutical sector.

The Vault CRM Suite consists of various applications that serve as a foundation for commercial teams within pharmaceutical companies. This cutting-edge platform enables organizations to optimize their workflow, improve customer engagement, and ultimately drive better outcomes for healthcare professionals and patients alike. In addition to the Vault CRM, Veeva is introducing Veeva AI—an agent-based AI solution integrated into the Vault platform, designed for all Veeva applications, providing industry-specific intelligence.

Peter Gassner, CEO of Veeva, expressed his excitement regarding this expanded partnership, stating, "We are proud to extend our collaboration with Roche, empowering their global field teams with a next-generation CRM enhanced by AI capabilities through Vault CRM. This further strengthens our long-standing partnership."

Wafaa Mamilli, Roche’s Chief Digital and Technology Officer, welcomed the integration of Vault CRM into their global team, remarking, "We are thrilled to expand our partnership with Veeva to implement Vault CRM across our organization. With data and AI at its core, Vault CRM will enable our field teams to gain insights, fostering more personalized interactions to properly support healthcare professionals and ultimately, patients."

Veeva's commitment to the life sciences sector is evident in its focus on innovation and customer success. The company provides cloud services tailored specifically for this industry and assists over 1,500 clients, including both large pharmaceutical enterprises and emerging biotech firms. Moreover, as a Public Benefit Corporation, Veeva strives to balance the interests of its stakeholders, including customers, employees, shareholders, and the larger industry it serves, ensuring that all parties benefit from its services.

With the introduction of the Veeva AI agents for Vault CRM, which include the Free Text Agent, Voice Agent, Pre-call Agent, and Media Agent, set for launch in December 2025, the partnership with Roche is poised to bring a transformative approach to customer engagement. These advanced AI agents will further revolutionize how Roche interacts with healthcare professionals, providing tailored insights and facilitating a new level of communication.

For more updates and information on Veeva Systems, visit their official website at www.veeva.com/jp/ or follow them on LinkedIn. In summary, this partnership with Roche is a significant step towards harnessing advanced technology within the life sciences sector, ensuring that both organizations are well-equipped to meet the evolving demands of healthcare delivery. Veeva's innovations not only promise to enhance operational efficiency but also aim to improve patient outcomes through strategic insights and tailored solutions in their CRM offerings.


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Topics Business Technology)

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