Mori Mirai Strengthens Management Structure with New Executives

Strengthening Management at Mori Mirai

Mori Mirai Co., Ltd., headquartered in Minato City, Tokyo, is committed to the mission of 'Sustainable Forests'. On April 28, the company welcomed two new executive officers and one external director as part of its strategy to strengthen its management team and operational capabilities.

New Management Structure

Previously, the management was led by Junpei Asano, the representative director, and Koji Torigata, an external director. In light of the company's aspirations for an IPO, there has been a shift towards enhancing the management and operational execution speed. This is where the new executive board comes into play, paving the way for a new management structure that will facilitate further growth.

Kyoko Yoshida, who has been integral to business operations until now, takes on the role of Chief Operating Officer (COO). With her new title as a director, she is expected to drive the company’s growth forward with renewed vigor.

Emi Yamakita has been appointed as the Chief Administrative Officer (CAO) and Chief Financial Officer (CFO). With a robust banking background, she is poised to leverage her expertise in financial strategies, fundraising, and governance enhancement.

Additionally, Hiroaki Yoshida joins as an external director from JP Investment Co., Ltd. With his substantial experience in venture capital and knowledge in environmental sectors, he is anticipated to provide valuable insights for increasing the company's long-term value.

New Executive Team Details

Role	Name
--	--
Representative Director	Junpei Asano (Incumbent)
Director, COO	Kyoko Yoshida (New)
External Director	Koji Torigata (Incumbent)
External Director	Hiroaki Yoshida (New)
Executive Officer, CAO/CFO	Emi Yamakita (New)

By fully leveraging each executive's expertise and collaborating closely, the company aims to enable swift and precise decision-making, thereby enhancing business execution.

Background of the New Executives

Kyoko Yoshida, COO

Kyoko graduated from the Graduate School of Nagaoka University of Technology. She began her career in the IT industry and has previously held managerial roles in sales management. In 2015, she joined EPARK Co., Ltd., overseeing various content departments and focusing on reservations in medical and gourmet services. She became a part of Mori Mirai in April 2020.

Emi Yamakita, CFO and CAO

Emi is a graduate of Kyoto University’s Faculty of Agriculture. She worked for Sumitomo Mitsui Banking Corporation for 12 years, focusing on sustainability and food-related business development. After a tenure with the Ministry of Economy, Trade and Industry, she studied at Cambridge Judge Business School’s Circular Economy and Sustainability Strategies program. She has been with Mori Mirai since March 2025.

Hiroaki Yoshida, External Director

Hiroaki holds a degree from the Faculty of Commerce at Waseda University. He began his career at Amita Co., Ltd. and subsequently worked in urban banks, consulting firms, and investment companies. He joined JP Investment Co., Ltd. in October 2022, where he engages in diverse investment projects.

Junpei Asano, Representative Director

After graduating high school, Junpei pursued a music career before entering the IT industry. Over eight years, he served as a sales director and branch manager. Confronted with the challenges of the forestry sector, he decided to start his own business in wood-related industries, training for a year with the Akikawa Timber Cooperative Association. He established Mori Mirai in April 2016.

Koji Torigata, External Director

Koji graduated from Saitama University and studied business at GLOBIS. At CyberAgent, he supported corporate sales, co-founding and serving as COO at Billcom. His involvement in the education sector aims to equip young leaders, contributing to sustainable development.

Commitment to Forest Issues

Mori Mirai is committed to creating sustainable forests for future generations. We strive to maintain industries that are both environmentally and economically sustainable, facing the challenges of forestry head-on. We are actively seeking passionate individuals across various roles, including sales, product management, and customer support, to help achieve this grand mission.

If you resonate with our vision of sustainability and innovation in forestry, we encourage you to reach out for potential roles.