#Japan #Tokyo #ALCHEMIST LAB #Música scents #Scents of Multiplying

ALCHEMIST LAB: A New Fragrance Journey

In the world of fragrances, ALCHEMIST LAB is set to make a lasting impression with its latest line of perfumes, debuting at the Lifestyle WEEK in Tokyo from July 2-4, 2025. Founded in 1991 by the visionary Tetsu Takagi, Art Lab Co., Ltd. has long been known for its exquisite aromatic products crafted in Kyoto. This season, they bring forward a fresh brand identity with ALCHEMIST LAB, which embodies the art of perfumery through the lens of alchemy.

The Essence of ALCHEMIST LAB

ALCHEMIST LAB draws inspiration from the intricate process of combining fragrant materials, likened to the mystical practice of alchemy. Each perfume in this unique collection is meticulously crafted by seasoned perfumers who are regarded as “FRAGRANCE ALCHEMISTS.” From the carefully selected base materials to the final scent blend, every aspect is designed with utmost care, merging delicate aromas with stunning visual artistry.

A Symphony of Scents: Música scents

One of the standout offerings is the Música scents collection, an Eau de Parfum series that harmonizes the worlds of sound and fragrance. Envisioned by perfumer Richard Takagi, these scents draw inspiration from musical genres such as Jazz, Tango, Bossa Nova, and R&B, transforming iconic melodies into olfactory experiences that resonate deeply with emotion. Following the initial release of four captivating fragrances, the collection now welcomes four new scents that weave together the themes of sound and aroma.

These perfumes aim to create an evocative experience where each scent narrates a story, echoing the rhythm and energy of the music it's inspired by. As you explore this collection, you will find that every fragrance immerses you into a new world, where scents and sounds dance together.

Craft Your Own Fragrance: Scents of Multiplying

Alongside the Música scents, ALCHEMIST LAB introduces the innovative Scents of Multiplying Eau de Parfum. This interactive fragrance series allows users to layer different scents and compose their own unique stories. Each bottle is marked with an image color and a number (N°01 to N°05), presenting each fragrance as a 'piece' of the larger aromatic narrative.

With infinite possibilities for fragrance combinations, users can customize their scent by varying the application order, distance, amount, and timing. This concept revives the ancient tradition of fragrance layering practiced by Arab women and Japanese aristocrats, elevating it to modern olfactory artistry.

Exhibition Details

ALCHEMIST LAB invites fragrance enthusiasts to experience their new offerings first-hand at their exhibition during the Lifestyle WEEK. The event details are as follows:

• - Dates: July 2-4, 2025
• - Time: 10:00 AM - 6:00 PM (final day until 5:00 PM)
• - Location: Tokyo Big Sight, East Hall 6, Booth L28-6, part of the Lifestyle WEEK’s General Merchandise Expo.

Please ensure to register in advance for entry through this link: Lifestyle WEEK Registration

About Art Lab Co., Ltd.

Founded: March 19, 1991
CEO: Tetsu Takagi
Address: 8-6 Takabana Donomae-cho, Yamashina-ku, Kyoto 607-8085
Telephone: 075-595-9051
Fax: 075-595-9052
Website: Art Lab Co., Ltd.

In conclusion, ALCHEMIST LAB is not just launching a fragrance line; they are inviting you on a sensory journey that celebrates the fusion of music and scent. This innovative approach promises to redefine how we think about fragrances, making it both a personal and artistic expression.