#Japan #Tokyo #Daimaru Tokyo #ANTEPRIMA #Wirebag

ANTEPRIMA Opens a New Chapter at Daimaru Tokyo

On September 16, 2026, ANTEPRIMA JAPAN will unveil its new ANTEPRIMA/WIREBAG store at the prestigious Daimaru Tokyo. Under the direction of CEO Anthony Kyon, the store promises to offer a delightful experience within a beautifully designed space characterized by elegant curves in green and white tones.

To celebrate this grand opening, shoppers will be treated to the early release of the 2026 Autumn/Winter Collection, featuring exclusive items that reflect the brand’s commitment to creativity and quality. A special offer awaits; customers who purchase items totaling over ¥64,000 (tax included) will receive a limited-edition heart-shaped bag hanger, adding a unique touch to their shopping experience.

Among the highlight items are the playful "GEMME," adorned with a mix of colorful beads; the sophisticated "TESORO," featuring heart-shaped aurora beads that add a subtle sparkle; and the luxurious "PERLA GLITTER," which shines brilliantly due to its pearl and bead combination. All three styles will be presented in the popular zippered "STANDARD Z" format, ensuring that customers have a variety of choices to enhance their fashion repertoire.

In addition, fashion enthusiasts can look forward to an exclusive early launch of the new colors for the popular "BOXXIE" Boston bag. This minimalist creation maintains an elegant silhouette while showcasing exquisite details. It will officially be available in all stores on October 8, 2026.

Moreover, on the opening day, September 16, the revamped "TWIST BOX" will make its debut. This updated model boasts a structured shape, reinforced design for stability, and an adjustable leather handle, combining the signature ANTEPRIMA sparkle with modern luxury.

This new store promises to be a haven for bag lovers, gathering an array of styles and colors that perfectly cater to the contemporary woman’s lifestyle.

Store Information

• - Name: ANTEPRIMA/WIREBAG Daimaru Tokyo
• - Location: 1-9-12 Marunouchi, Chiyoda, Tokyo 100-6701
• - Opening Hours: 10:00 AM - 8:00 PM
• - Closed: As per Daimaru Tokyo’s schedule

Product Information

1. PERLA GLITTER
- Item Number: PB26SAT4Q8
- Price: ¥78,100 (tax included)
- Size: W: 20.5 H: 19 cm
- Colors: Silver, Silver Gold, Flamingo Silver

2. GEMME
- Item Number: PB26SQH4Q4
- Price: ¥64,900 (tax included)
- Size: W: 20.5 H: 19 cm
- Colors: Champagne Multi, Aurora Transparent

3. TESORO
- Item Number: PB26SQJ4Q5
- Price: ¥64,900 (tax included)
- Size: W: 20.5 H: 19 cm
- Colors: Silver, Silver Gold, Black Enamel

4. BOXXIE (Small)
- Item Number: PB26SMU6BD
- Price: ¥61,600 (tax included)
- Size: W: 18 H: 11 D: 7 cm
- Colors: Hazelnut Silver, Powder Pink Gold, Matte White, Enamel Camel, Enamel Brownie

5. BOXXIE (Medium)
- Item Number: PB25FMU0NK
- Price: ¥92,400 (tax included)
- Size: W: 26.5 H: 14 D: 8.5 cm
- Colors: Matte White, Enamel Camel, Enamel Brownie

6. TWIST BOX (Small)
- Item Number: PB26FQC3P2
- Price: ¥66,000 (tax included)
- Size: W: 27 H: 15.5 D: 9.5 cm
- Colors: Silver, Khaki Silver, Enamel Camel, Enamel Brownie, Black Enamel

7. TWIST BOX (Large)
- Item Number: PB26FQC4P5
- Price: ¥89,100 (tax included)
- Size: W: 35 H: 20 D: 12 cm
- Colors: Silver, Khaki Silver, Enamel Camel, Enamel Brownie, Plum Enamel, Black Enamel

Purchasing Guidelines

• - Customers are limited to one item of the same model and color per person for the early release products (PERLA GLITTER, GEMME, TESORO, BOXXIE).
• - Purchase restrictions may change without prior notice, so please understand.
• - Reservations for items or requests to hold them at other stores are not accepted.
• - Due to potential crowding, entry restrictions may be imposed, and customers may need to wait to enter.

About ANTEPRIMA JAPAN

Founded in 1993, ANTEPRIMA is committed to empowering women to live beautifully and strongly in the contemporary world. The brand officially participated in the Milan Collection starting in 1998, showcasing signature wire bags that sparkle with prismatic effects. Skilled artisans meticulously craft the bags by hand, ensuring each piece is both functional and stylish. With over 600 styles and more than 100 colors released since its inception, ANTEPRIMA continues to innovate and expand its offerings, providing a chic complement to a wide array of lifestyles and occasions.