#Japan #TikTok Shop #Shibuya #Kesennuma #47Marche

Celebrating Resilience through Local Products

In a remarkable move to commemorate the 15th anniversary of the Great East Japan Earthquake, the TikTok Shop account '47 Marche' conducted a live commerce event from March 10 to 17, showcasing the local specialties of Kesennuma and Minamisanriku. Managed by IZULCA, located in Shibuya, Tokyo, this initiative aimed not only to revive the local economy but also to foster connections between viewers and the affected regions.

The event saw a great turnout, with numerous viewers showing support and purchasing various local products. A portion of the proceeds from this event will further benefit the recovery efforts in the Noto Peninsula area, which recently suffered from an earthquake.

Event Overview

The event, aptly named 'East Japan Earthquake Recovery Commemoration: Special Products Live from Kesennuma and Minamisanriku,' emphasized the region's resurgence after a decade and a half. Thanks to substantial assistance in the aftermath of the earthquake, the once-damaged areas are now brimming with vitality, allowing them to once again share their unique offerings with the rest of Japan.

This live commerce event served as a platform for sharing the stories of recovery and current regional charm through the promotion of local specialties. The interaction through viewer comments and purchases fostered new relationships, drawing people closer to the impacted communities.

Featured Products

Among the numerous local specialties that gained attention during the event were:

• - Sakiyoshi Shoten’s True Gold Sanma
• - Hasegawa Nori's Nori-Zamurai (Various Types of Seaweed)
• - Kita Katsu's Makairo Kamatoro Steak
• - Abe Chou Shoten’s Hand-caught Bonito
• - Yamayo Suisan's Grilled Oysters and Shellfish
• - Yamanouchi Fresh Fish’s Seasonal Assortment from Minamisanriku
• - Bunmei’s Fried Buns

The positive response to these seafood products highlighted the appreciation of Kesennuma and Minamisanriku's culinary offerings. The live commerce format allowed these local businesses to display their products directly to customers, often resulting in enthusiastic sales.

Donations for a Cause

Born out of a connection with Kesennuma, the initiative witnessed support from numerous business partners. In a gesture of gratitude for the help received after the natural disaster, the event pledged to donate part of its revenue to support recovery efforts in the Noto Peninsula. A total of 30,561 yen was raised and is being channeled through Kumagou Corp to aid disaster relief.

Kumagou Corp, established in 1946, has been instrumental in construction within Kesennuma and has expanded into local revitalization projects, showcasing the community’s allure.

Collaborating Creators and Companies

Several creators and businesses participated in this initiative, creating short videos and promoting the event. Their contributions helped to significantly expand the event's reach and also matched the donations for Noto’s recovery efforts. Some of the notable participants included:

• - Oyukiya
• - Yukari 551 Rice
• - Honeycome.shop
• - Hige Shokudo
• - And many others.

Also involved were well-known companies such as Global Growth, UUUM Corporation, and Commerce Factory, contributing to the overall success of the event.

About IZULCA

IZULCA is a joint venture between MicroAd, based in Shibuya, Tokyo, and Pinspace, a company involved in managing international TikTok Shop operations and various e-commerce platforms. Combining MicroAd's extensive network with Pinspace's rich expertise in live commerce, IZULCA strives to support TikTok Shop operations and enhance e-commerce strategies across Japan.

For more details, visit IZULCA’s official website.

Through initiatives like these, the spirit of community resilience thrives, demonstrating that connections and support continue to flourish even amidst challenges.