Moomin Stationery
2025-09-24 05:56:47

Explore the New Moomin Stationery Series: Aurora and Outdoor Themes

Discover the Magical Moomin Stationery Series



A delightful new stationery series inspired by the themes of 'Aurora' and 'Outdoor' is set to launch on September 24, 2025, from Gakken Staiful Co., Ltd., a group company of Nippon Publishing Distribution Co., Ltd. in Kanda, Tokyo. This enchanting collection gives fans a taste of two contrasting yet captivating concepts that celebrate the beauty of nature as depicted in the beloved Moomin characters.

A Dreamy Escape with the 'Aurora' Series



The 'Aurora' series captures the romantic and mystical allure of the northern lights. Featuring soft hues and shimmering accents, these designs beautifully represent tranquil moments spent under a starry sky with the Moomin family. Each item in this collection promises to bring a touch of magic to everyday life.

Key Items in the 'Aurora' Collection


  • - Glimmering Foil-Stamped Letter Set: This lovely letter set features foil-stamped designs that shimmer in the light, representing twinkling stars and the moon in a serene night sky. Priced at 660 yen, it's perfect for sending heartfelt messages via standard mail.

  • - Luxurious A6 Mini Notebook: With a pearl-like paper cover that catches the light, this notebook combines elegance and practicality. It includes a discreet foil logo for a touch of sophistication. Its compact size makes it easy to carry and ideal for jotting down notes or diary entries. Available for 638 yen.

  • - Aurora Eco Bag: This stylish eco bag shimmers in different light angles, featuring a logo name that adds a touch of flair. Perfect for shopping, travel, or as a gift, it retails for 3,058 yen.

Adventure Awaits with the 'Outdoor' Series



On the flip side, the 'Outdoor' series is themed around the breathtaking scenery of Northern European landscapes including forests, lakes, and camping adventures. This collection is designed to evoke a spirit of exploration and excitement, using earthy tones of khaki, sand beige, and black, accented with vibrant orange.

Highlights of the 'Outdoor' Collection


  • - Impactful Die-Cut Stickers: With large logos that catch attention, these stickers (priced at 418 yen) are perfect for personalizing your smartphone, laptop or suitcase, adding an adventurous touch to your belongings.

  • - Compact Outdoor Pouch: Lightweight and durable, this pouch features a unique paper-like texture. It includes a paracord zipper pull, enhancing its outdoor feel. Available for 2,398 yen, it's great for organizing small items.

  • - Playful Key Holder: Featuring a carabiner base adorned with acrylic charms and paracord, this key holder (priced at 935 yen) is a stylish addition to your bag while embracing the outdoor vibe.

Both the 'Aurora' and 'Outdoor' series beautifully encapsulate the charm of Moomin characters and their enchanting world. With options catering to both romantic dreamers and active adventurers, there's something for everyone in this new collection. Visit your nearest stationery store or online shop to explore these beautiful items starting September 24, 2025.

Product Information



Aurora Series:


  • - A6 Mini Notebook: 638 yen (3 designs)
  • - Square Memo: 638 yen (4 designs)
  • - Sticky Notes: 528 yen (4 designs)
  • - Stickers: 418 yen (6 designs)
  • - Foil Letter Set: 660 yen (2 designs)
  • - Foil Masking Tape: 528 yen (4 designs)
  • - Clips: 638 yen (4 designs)
  • - Pouch: 2,398 yen (2 designs)
  • - Eco Bag: 3,058 yen (2 designs)

Outdoor Series:


  • - B6 Ring Notebook: 825 yen (2 designs)
  • - Memo: 550 yen (2 designs)
  • - Sticky Note Set: 528 yen (4 designs)
  • - Stickers: 418 yen (6 designs)
  • - Carabiner Key Holder: 935 yen (2 designs)
  • - Pouch: 2,398 yen (2 designs)

Where to Buy


Available at stationery and variety stores nationwide and on the official Gakken Staiful online shop. Check out the links below:


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