How Hisense’s Display Technology Enhances VAR Experiences at FIFA Club World Cup 2025™
Hisense's Display Technology Enhances VAR at FIFA Club World Cup 2025™
Hisense, a prominent brand in the consumer electronics and home appliances market, is taking center stage at the FIFA Club World Cup 2025™. The event marks a significant opportunity for Hisense to demonstrate its state-of-the-art display technology in a high-profile sports setting.
During the tournament which is known for drawing global attention, Hisense screens are featured prominently within the Video Assistant Referee (VAR) room at the International Broadcast Center (IBC). These advanced screens provide referees with a sharp and immersive view of the game, ensuring precise decisions are made in real-time. The demand for high performance from the VAR system requires extremely high standards, particularly in terms of resolution, color accuracy, and responsiveness.
Hisense’s technology not only meets but exceeds these requirements, offering unparalleled clarity that is crucial during split-second decision-making processes on the field. With this deployment, it marks the first time FIFA has granted exclusive branding rights for VAR screens to a partner, signifying Hisense’s growing reputation and expertise in providing display solutions for elite-level sports.
In addition to the VAR room, Hisense branding is also prominently visible within the stadium, adorning dynamic LED perimeter boards and massive jumbotrons. Messages highlighting Hisense’s revolutionary products, including the impressive “HISENSE 100” TV, “GLOBAL No.1”, and “#RGB-MiniLED TV” resonate with the audience as they enjoy the matches. These captivating visuals not only reinforce Hisense’s commitment to technological excellence but also showcase their innovative flagship offerings on a global platform.
The partnership between Hisense and FIFA for the Club World Cup reflects a strategic vision of enhancing the viewing experience, both at the venue and at home. Hisense is mission-driven to transform how audiences experience sports, creating memorable moments whether they are side-by-side with the action on the pitch or engaged within the VAR room.
Hisense has been on the forefront of innovation since its inception in 1969, evolving to become one of the world’s leading manufacturers of home appliances and consumer electronics. The company, which provides high-quality multimedia products and intelligent IT solutions, operates in over 160 countries and ranks as the second largest TV manufacturer worldwide, as per Omdia, specifically excelling in the large-screen TV segment.
As the first official partner for the FIFA Club World Cup 2025™, Hisense reinforces its commitment not only to customer satisfaction but also to its role in the global sports community. With thousands of viewers tuning into the matches worldwide, Hisense is dedicated to ensuring that everyone experiences the excitement of sports to the fullest.
In conclusion, with Hisense’s display technologies prominently featured in VAR operations and across match venues, the 2025 FIFA Club World Cup represents a remarkable convergence of sports and cutting-edge technology. Hisense empowers fans and referees alike, allowing them to 'Own the Moment' during one of the most anticipated sporting events on the planet.