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The 2026 HUB High-Net-Worth Survey: Trends in Risk Management

Introduction
In an era where affluent families face various challenges, the 2026 HUB High-Net-Worth Survey offers valuable insights into how these individuals are adapting their risk management strategies. As pressure from the property market and escalating digital threats grow, the need for intentional and proactive risk management becomes apparent.

Changing Client Behaviors
The report, presented by HUB International Limited, highlights how high-net-worth individuals and families are re-evaluating their approach to risk. According to Katherine Frattarola, HUB Executive Vice President, there is a significant shift in client behavior, with a growing emphasis on risk mitigation. Instead of relying on standard insurance policies, families are seeking tailored solutions that better reflect their unique circumstances.

Risk Appetite Decline
One of the most notable findings from the survey reveals a sharp decline in risk appetite. Only 25% of respondents expressed a willingness to accept more risk for potential premium savings, a decrease from 39% in 2023. This alteration suggests that previous assumptions about risk are no longer tenable, particularly in light of volatile markets and gaps in coverage. Consequently, many affluent individuals are opting for higher deductibles, accepting exclusions, and making cautious insurance decisions.

Investing in Resilience
An interesting trend is the proactive investment in resilience strategies. High-net-worth families are adopting measures such as wildfire-resistant materials, water detection systems, and cyber monitoring tools to safeguard their assets. The survey indicates that 70% of participants regularly conduct risk reviews, albeit only 55% find them effective. This underscores the necessity for clearer documentation in the current landscape, where insurers increasingly utilize aerial imaging and advanced peril scoring.

Challenges in Securing Insurance
The report outlines several difficulties affluent families encounter, particularly in securing reliable property insurance. A staggering 77% of respondents cited challenges linked to capacity issues in insurance markets, especially in areas prone to wildfires, floods, or coastal threats, including states like California, New York, New Jersey, and Texas. However, some regions like Florida show signs of improvement due to the entrance of new carriers and possible rate reductions.

The Digital Threat Landscape
As digital risks escalate, affluent families are facing new challenges. Almost three-quarters of surveyed individuals reported experiencing data loss or theft, with over 25% stating their social media accounts were hacked. The financial repercussions of cybercrime affecting high-net-worth individuals now exceed $12 billion annually, indicating a pressing need for enhanced cybersecurity measures.

Recommendations for High-Net-Worth Individuals
Based on the findings, the report provides several key recommendations:
1. Bolster Resilience: Investments in wildfire-resistant landscaping, water sensors, and cybersecurity tools are crucial to enhancing asset protection.
2. Communicate with Brokers: Regularly updating brokers before and after property renovations ensures accurate valuations and reduces potential claim issues.
3. Consider Cyber Policies: High-net-worth individuals should contemplate cyber and reputation management policies to address emerging digital threats adequately.
4. Keep Brokers Informed: It's vital to keep brokers updated on life changes, property acquisitions, and evolving risks to ensure supportive insurance coverage that aligns with current needs.

Conclusion
The 2026 HUB High-Net-Worth Survey outcomes outline a transformative shift in how affluent individuals manage risk. The focus on resilience, active communication with insurance providers, and proactive strategies represent a new norm for high-net-worth families as they navigate complexities in an unpredictable world. For more insights, readers can visit the HUB Media Center for the full report and ongoing updates in this rapidly evolving field.