#Japan #Tokyo #Pistachio #BABBI #San Eight

San Eight Trading Celebrates Pistachio Green Week 2026

San Eight Trading Co., an importer for the renowned Italian brand BABBI, has announced the launch of the Pistachio Green Week, promoting the delightful pistachio flavor across various pastry shops throughout Japan. This exciting event is set to run from April 29 to May 5, 2026, coinciding with Japan's Golden Week and showcasing an array of exquisite pistachio-infused sweets.

This initiative comes as a collaborative effort with pastry chefs from across the country, highlighting the growing popularity of pistachio in the dessert scene. The event aims to immerse customers in the vibrant green of pistachio, a flavor that has transitioned from a trend to a beloved classic amongst dessert aficionados. Shoppers can expect to find their favorite pistachio creations displayed prominently in shop showcases.

About BABBI

Founded in the late 1940s by Attilio Babbi in Cesena, Italy, BABBI has built a legacy as a top manufacturer of gelato ingredients, leveraging quality and fresh materials. Over the years, the brand has expanded its product line to include wafers and chocolates, making it a worldwide emblem of fine confections. Today, under the leadership of Attilio’s grandson, Carlo Babbi, the company continues to thrive, maintaining a commitment to excellence and quality in its offerings.

BABBI’s iconic creations, such as Viennesi and Waferini, have gained international acclaim, particularly in the realms of gourmet snacks, chocolates, and pastry ingredients. The brand’s philosophy emphasizes utilizing traditional methods and superior ingredients to produce outstanding products.

The Origin of Pistachio Green Week

The concept for the Pistachio Green Week originated from a conversation between San Eight Trading Co. executives and Taichi Murayama, the chef at the popular Chandwozo in Kawaguchi, Saitama. Murayama, a passionate pistachio enthusiast, proposed to hold a pistachio-themed fair during the Golden Week, aligning with Japan's Greenery Day on May 4. The fair transformed the showcase into a mesmerizing display of pistachio treats, drawing numerous visitors and celebrating the flavor’s newfound fame.

The success of the inaugural event in 2024 led to a decision to make this initiative an annual tradition, with the expectation of a lively turnout for the subsequent events in 2025 and beyond.

Details of Pistachio Green Week 2026

• - Event Name: BABBI Pistachio Green Week 2026
• - Dates: April 29 (Wednesday) to May 5 (Tuesday)
• - Organizer: San Eight Trading Co.
• - Event Highlights: A nationwide celebration featuring pastry shops serving a variety of pistachio sweets that embody the charm of the season. Each participating shop will contribute creative pistachio treats that not only highlight this flavor but invite customers to explore its versatility in an array of delightful desserts.

The event spans numerous locations throughout Japan, featuring an impressive list of 51 participating shops, emphasizing San Eight Trading's influence and reach within the confectionery landscape. Participating regions range from Hokkaido to Kyushu, showcasing local talent and creating a collaborative community around the love of pastries.

Participating Shops

Visitors can find the participating pastry shops in major regions, such as:

• - Hokkaido: L’air du temps
• - Tokyo: Atessway, Pâtisserie Maison Douce, and more
• - Osaka: Pâtisserie Acquille
• - Fukuoka: MONSIEURHIRO
• - Kyoto: Pâtisserie AN KYOTO, and others

This year promises to fortify the bond within Japan’s vibrant culinary community, all while delivering a delectable experience where natural and high-quality ingredients shine. As BABBI continues to lead in innovation and quality, the Pistachio Green Week acts as a celebration of craftsmanship and a tribute to the delightful flavors that unite people through sweets.

For more details: Visit San Eight Trading's official website and follow them on Instagram for updates and sneak peeks of the pistachio creations ahead of the festival.