TUMI Launches Its Fall/Winter 2026 Collection Inspired by Lando Norris
TUMI Introduces an Inspiring Fall/Winter 2026 Collection
On September 1, 2026, TUMI, the renowned international travel, lifestyle, and accessory brand, released its highly anticipated campaign and collection for the Fall/Winter 2026 season. This new line draws inspiration from the rugged beauty of alpine landscapes, celebrating the ascent in both its most refined and instinctual forms.
The spotlight of this collection is on Lando Norris, the long-time global ambassador for TUMI and McLaren Formula 1 pilot, who embodies the brand’s ethos that the journey is never-ending and there are always new heights to conquer. Accompanied by a fellow traveler, Norris exemplifies the spirit of exploration and ambition that TUMI represents.
Directed by Valentin Florian and captured through the lens of photographer Theo Gosselin, the campaign unfurls amidst the majestic Scottish Highlands. This backdrop not only highlights the striking strength of nature but also mirrors the sophisticated yet understated aesthetics of the season's collection.
"There is always another peak to climb, another goal to pursue," Norris stated. "This ambition is a value that TUMI and I share, and I feel it in every TUMI bag I carry."
The latest iteration of TUMI’s Alpha collection, which debuted in the previous spring, has been refreshed with new interpretations of its signature silhouettes in a nature-inspired color palette. The collection highlights iconic pieces like 19 Degree and 19 Degree Front Access in deep hues such as Deep Pine. The Voyageur Nylon and Voyageur Leather collections are enriched with Alpine Green and Rosewood, while a vibrant camouflage pattern adds a dynamic touch to the expanded Alpha line.
The Harrison collection, recognized for its distinctive minimalism, gains visual depth through woven leather details and rich Cognac accents, reimagining modern travel sophistication. Complementing this is the introduction of compact formats that seamlessly integrate into everyday life.
In an ongoing effort to respond to women's needs, TUMI has expanded its offerings with Voyageur Leather and the new Italian-made Adatto Tote, designed to empower women as they navigate their ambitions with grace, practicality, and freedom.
"This season draws inspiration from the serene confidence and natural elegance found in the Alps. Rather than lean into excess, we wanted to explore elevation through thoughtful design. The collection reflects a vision of luxury based on precision, intent, and mastery of detail. Every product is crafted to deliver exceptional performance without compromising aesthetic allure. True luxury isn’t about being more visible, but being better. That’s the sentiment we aimed to express through this autumn collection," remarked Victor Sanz, TUMI's Creative Director.
More than just a seasonal campaign, the Fall/Winter 2026 collection signifies a pivotal moment for TUMI globally. In major markets, the brand will breathe life into its alpine universe through immersive experiences, activations, and content that blur the lines between aspiration and utility. At TUMI, performance and luxury have never been opposites; they are the standard. This season, that standard reaches new summits.
PRODUCT HIGHLIGHTS
19 Degree Collection
Inspired by alpine landscapes, this polycarbonate collection offers a sense of escape and freedom for the modern traveler. Its sculptural design combines exceptional lightness with substantial durability, staying true to TUMI's lineage of performance and mobility. Available in various sizes including Expandable Carry-On and Large Carry-On, in Pine and Salt colors.
Voyageur Q Tote
A versatile tote designed for professional commutes and weekend getaways. This reinterpretation features soft leather complemented by refined finishes, balancing contemporary elegance with intuitive organization for both work and travel, available in Black/Gunmetal, Black/Gold, Rosewood, and Sienna.
TUMI Alpha Collection
The new Alpha line enriches its Autumn/Winter palette with Deep Pine, Forest Camo, and Grey Reflective hues, adorned on classic silhouettes like the Dual Access Carry-On and TUMI Brief Pack™.
TUMI Harrison Collection
The Harrison collection continues to evolve with fresh materials, colors, and designs suited for the modern traveler. Distinctive Cognac Bombe-embossed leather and Taupe/Black Woven details add a European flair to the minimalistic architectural lines. New silhouettes like the Macri Small Crossbody and Thatcher Sling Backpack expand the ways to carry Harrison in everyday contexts.
About TUMI
Since 1975, TUMI has designed world-renowned travel, business, and performance essentials. Crafted to simplify, enrich and accompany every journey, TUMI products blend innovation, impeccable functionality, and exceptional craftsmanship. The brand is committed to supporting those who create, lead, and move forward with ambition throughout their journey.
For more information, visit TUMI.com and follow the brand on Instagram, TikTok, Facebook, and YouTube. TUMI is a registered trademark of Tumi, Inc. © 2026 Tumi, Inc.