Way's Innovative Collaboration with Hyatt Enhances Guest Experience Through Unique Offerings

Way, recognized as the premier experiential platform for leading brands, has officially embarked on a groundbreaking partnership with Hyatt that promises to transform guest experiences across their extensive network of hotels and resorts worldwide. This new collaboration unites various complementary offers and experiential programming under a single platform, allowing Hyatt's loyal members more opportunities to discover and book unforgettable moments.

Seamless Integration into Hyatt’s Digital Ecosystem

At the heart of this initiative lies the seamless integration of Way’s platform and APIs into Hyatt’s digital ecosystem. This integration spans Hyatt.com, the World of Hyatt mobile application, individual hotel websites, and the World of Hyatt FIND Experiences platform. This holistic approach allows for the comprehensive marketing of thousands of tailored offers and experiences throughout the guest journey.

Arlie Sisson, Hyatt’s Senior Vice President and Global Head of Digital, stated, “Our partnership with Way has opened up new avenues for us. After an extensive evaluation of potential solutions, we recognized that Way could drive our digital strategy forward, enhance operational efficiency, elevate brand differentiation, and ultimately provide exceptional care in each touchpoint of the guest experience.”

New Loyalty Opportunities for Guests

One of the most significant advantages of this partnership is the ability for World of Hyatt members to earn and redeem points for additional offers and experiences booked directly through individual Hyatt hotel websites. The World of Hyatt FIND Experiences platform allows members to accumulate and use points for selectively curated authentic and wellness-focused experiences. Unique offerings such as “Limited-Time Experiences” and auctions provide a platform where members can bid their points for exclusive access to high-profile events and iconic activations.

Sisson further elaborated on the reasons for selecting Way, emphasizing its category-leading user interface, which is not only optimized but also personalized for users. The open API framework allows Hyatt’s digital teams to craft custom integrations and functionalities on the Way infrastructure. As a result, the collaboration leads to a cohesive digital experience, empowering guests and World of Hyatt members to easily discover and book complementary experiences across Hyatt properties globally.

Wide Range of Unique Experiences

Built for scale, this collaboration showcases a plethora of activities across participating Hyatt hotels and resorts. From exclusive events like the Harvest Winemaker's Dinner at Hyatt Regency Sonoma Wine Country to local partnerships such as the Art of Gold Crafting experience at Park Hyatt Zurich with Piaget, Way orchestrates diverse experiences and offerings beyond the confines of the hotels themselves. By providing these options, the partnership generates new revenue streams for Hyatt, enriching the overall guest experience.

Michael Stocker, co-founder and CEO of Way, expressed his enthusiasm for the collaboration, stating, “Our mission is to enable global enterprise brands to deliver exceptional experiences at scale. This venture with Hyatt fully embodies our purpose. The platform operates discreetly behind the scenes to meet complex business needs without compromising either the brand or the guest experience. Hyatt has set a remarkably high standard, and we are proud to help realize their vision.”

Advanced Features for a Global Audience

The partnership includes a suite of standout features, such as real-time translation into any language, the ability to support payments in over 100 currencies, and more than 25 payment methods. Additionally, comprehensive data analytics will be available at hotel, regional, and global levels, allowing Hyatt to execute experiential strategies effectively at scale. This transformative unification of experiences, ancillary revenues, and loyalty programs onto a single platform is setting new benchmarks for the future of experiential travel.

About Way

Founded in 2020, Way emerged as a solution for hospitality brands yearning to integrate experiences into their strategic initiatives. The platform has quickly evolved into a category leader at a time when generating new revenue streams is all the more critical. Today, Way is diversifying into new segments of the consumer economy, allowing brands to foster transformative experiences that forge deeper connections with their audiences. With over $22 million in funding, Way operates out of Austin, Texas, while maintaining offices in Paris, France.

About Hyatt Hotels Corporation

Based in Chicago, Hyatt Hotels Corporation is a leading global hospitality company dedicated to caring for people so they can be their best. As of June 30, 2025, Hyatt's portfolio includes over 1,450 hotels and all-inclusive properties across 80 countries across six continents. Their offerings comprise a range of luxury brands, lifestyle collections, all-inclusive offerings, classic hotels, and essential portfolio properties. For more information about Hyatt, visit www.hyatt.com.