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The Arrival of the Ume Season: Koume Gum Launch

With the onset of the ume season, Lotte Co., Ltd. is thrilled to announce the release of Koume Gum on June 2, 2026. Known for its long-standing brand recognition, Koume brings a unique twist to traditional gum with a flavor profile that combines both sweet and sour notes, evoking the essence of a bittersweet first love.

About Koume Gum

This exciting new offering distinguishes itself by incorporating rich Nanko ume juice sourced from Wakayama Prefecture, creating a soft gum that is sweet while containing sour ume gummy pieces for an added flavor experience.

The design of the packaging features a charming illustration of Koume-chan, the character representing the brand, lost in thoughts of her beloved, Masan, as she enjoys blowing bubbles on her own. This creative approach encapsulates the product's inspiration, reflecting emotional depth along with taste.

As a special day dedicated to ume is celebrated on June 6, Lotte invites everyone to indulge in the sweet and tangy flavors that will surely remind one of youthful memories and first loves.

Product Highlights

• - Name: Koume Gum
• - Release Date: June 2, 2026
• - Available Area: Nationwide
• - Content Weight: 26g
• - Price: Open price (expected retail price around 183 yen including tax)

The Legacy of Koume

Since its debut in 1974, the Koume brand has gained popularity for blending the impactful tartness of ume flavor with the enchanting world of youthful love. At a time when candy was primarily considered sweet, Koume introduced a delightful sour ume flavor that revolutionized the candy market.

Initially, the candies were designed in a petite size of about 15 millimeters in diameter, ensuring that even women can enjoy them without puffing their cheeks. The character Koume-chan symbolizes the innocence and tenderness of first love, often depicted dressed in a kimono in promotional materials. These short commercials unfold as brief romantic tales, pulling at the heartstrings of viewers.

A Brand That Resonates Through Time

The brand’s design has evolved since its inception, yet Koume-chan's modest beauty and sincere expressions remain intact, allowing the brand to connect with audiences across generations. The essence of “falling in love” and its shared experiences resonate with parents and children alike. Today, Koume continues to expand beyond candies, capturing hearts while embodying the sweetness and sourness that characterize the Koume experience.

With this refreshing product launch, Lotte reminds us that love and flavor have timeless qualities that transcend generations. As you savor Koume Gum, you not only enjoy the taste of ume but also a piece of heartfelt storytelling that has been cherished for decades.

To learn more about the Koume brand, visit: Koume Brand Site.

In a world that’s always changing, the timeless allure of Koume will remain a beloved choice for those looking for a taste of love in a different format.