MUJUU and RAWU Collaborate for a Unique Popup Experience in Shibuya

From March 27 to March 29, 2026, a limited-time popup event in Shibuya will see sleep aromatherapy brand MUJUU joining forces with the newly launched active lifestyle apparel brand RAWU. This unique collaboration aims to provide visitors with a comprehensive experience that blends both brands' philosophies, centered around wellness, comfort, and lifestyle integration.

Blissful Collaboration of Two Innovative Brands

MUJUU, founded in December 2023, promotes wellness through its aromatic sleep care range, resonating with the concept of 'caring for sleep through fragrance.' In contrast, RAWU, which launched in March 2026, targets busy professionals navigating their daily lives by offering athleisure clothing that seamlessly transitions between work, exercise, and relaxation. Their popup space will feature displays and sales of RAWU's latest collections alongside experiential zones for MUJUU's aroma products.

What to Expect at the Popup

Visitors can expect an enriching experience that showcases functional and stylish athleisure wear designed for comfort and versatility. RAWU’s collection promises to accompany individuals through active workouts, daily wear, and peaceful relaxation moments. The popup also emphasizes making wellness accessible by integrating MUJUU’s aromatherapy products. Potential customers will have the opportunity to try and purchase various products from MUJUU's care series, aimed at enhancing personal wellness in everyday life.

Both brands offer unique approaches to creating a soothing and enjoyable lifestyle; MUJUU focuses on aromatherapy to enhance sleep, while RAWU ensures that wearers feel confident and cool, regardless of the activity. Growing wellness priorities are at the heart of this collaborative effort, emphasizing a lifestyle that confidently embraces comfort.

Featured MUJUU Aroma Series Products

Here's a brief overview of MUJUU’s products available at the popup:

1. MUJUU Hand & Body Wash (500ml, ¥4,950): This gentle cleanser not only suds beautifully but also includes seaweed extract for hydration, creating an aromatic bathing experience that cleanses and relaxes.

2. MUJUU Bath Aroma (200ml, ¥3,850): Infused with signature aromas, this bath additive enhances relaxation during bathing with flexible usage amounts, delivering a spa-like home experience.

3. MUJUU Body Cream (130g, ¥4,650): A luxurious cream enriched with moisturizing ingredients, suitable for full body care while leaving a soft scent.

4. MUJUU Aroma Mist (100ml, ¥4,400): A blend of natural ingredients perfect for preparing your sleep space, enhancing relaxation within seconds before bedtime.

Each product features carefully curated essential oils known for their calming effects—frankincense, bergamot, and rose geranium—promoting a deeper and more restful sleep and echoing the brand's commitment to quality and experience.

Event-Only Offers

In addition to experiencing the selling beauty of both brands, MUJUU customers making purchases will receive an exclusive MUJUU original drawstring bag, demonstrating both brands' appreciation for quality customer interactions.

Overview of RAWU

RAWU, which translates to eliminating the boundaries between daily life, exercise, and relaxation, emphasizes stylish designs that promote confidence. The activewear brand is committed to using high-performance materials to enhance comfort, while working to empower busy individuals to embrace their true selves without the constraints of typical activewear. To explore their collection, visit RAWU's official website.

Event Details

- Date: March 27-29, 2026
- Location: CS Building 2F, 6-19-1 Jingumae, Shibuya, Tokyo
- Hours: 11:00 AM to 8:00 PM on March 27 & 28, 11:00 AM to 7:00 PM on March 29
- Admission: Free; no reservation is necessary
- Payment: Credit cards only. Parking is available nearby.

This popup event promises to be an exciting fusion of style and wellness, inviting everyone to discover how aromatherapy can elevate their self-care routine. Don’t miss the experience to indulge in comfort and tranquility while exploring RAWU and MUJUU’s innovative lifestyle offerings.