Exploring the Changing Landscape of White Day Celebrations in 2025
Understanding the Dynamics of White Day Celebrations in 2025
White Day, celebrated mainly in Japan, is traditionally a day when men express gratitude by giving gifts to women in response to Valentine's Day. However, recent surveys conducted by Meiji Co., Ltd., represented by president Bunjiro Yao, reveal that the holiday is evolving. With diverse expressions of appreciation, over 20% of respondents in 2025 reported giving handmade sweets, marking a notable shift in how this day is celebrated.
Survey Insights
The
Topics Consumer Products & Retail）
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