#Japan #Tokyo #Oat Milk #Minor Figures #Barista Oat

Minor Figures to Launch BARISTA OAT in Japan

The plant-based milk market continues to grow at a double-digit rate globally, with oat milk swiftly becoming the 'third milk' in the coffee industry. In Japan, health consciousness and environmental awareness are driving an increase in oat milk’s availability at cafes and supermarkets, establishing it as a significant category. The British brand Minor Figures has already made its mark in Japan since 2017. Known for its unique artwork and cultural narrative, the brand will be officially launching its iconic product, BARISTA OAT, in Japan in September 2025.

Minor Figures, founded in London, aims to revolutionize coffee drinking with its oat milk that complements roasted bean flavors. The brand has grown exponentially due to its commitment to quality and creating a deep connection with the barista community.

What is BARISTA OAT?

The BARISTA OAT milk is designed to enhance the complex flavors of roasted coffee beans, delivering a rich and balanced coffee experience. Not only is it delicious on its own, but it also possesses a natural sweetness without any added sugars. The oat milk is ideal as a daily milk substitute and is now the most widely used oat milk in cafes and retail stores worldwide.

• - Made from oats sourced from the UK and Europe.
• - Free from stabilizers, gums, and thickening agents.
• - B-Corp certified, reflecting its commitment to sustainability.

Also available is the Organic BARISTA OAT, which has obtained JAS organic certification. This variation has been meticulously developed to ensure a delightful taste and mouthfeel, emphasizing its harmony with coffee. Its silky smooth texture provides a rich coffee experience and has become a staple in specialty coffee shops across Japan.

• - Organic certification achieved.
• - Made from UK and European oats.
• - Free from stabilizers, gums, and thickening agents.
• - B-Corp certified.

Upcoming Event: SCAJ2025

Event Details:

• - Event Name: SCAJ2025 (SCAJ World Specialty Coffee Conference and Exhibition 2025)
• - Dates: September 25-27, 2025
• - Location: Tokyo Big Sight, Koto-ku, Ariake 3-11-1
• - Booth: South Exhibition Hall, 4F, Hall 3 (3107)

During this event, visitors will have the chance to sample coffee made with BARISTA OAT. Additionally, fresh coffee beans from two specialty coffee shops based in the UK, Assembly Coffee and Ithaka Coffee, will be showcased. Both brands are recognized for their innovative approaches and unique coffee profiles. This event will be a rare opportunity to enjoy these specific coffees, as neither brand has a physical store in Japan.

Featured Brands:

• - Assembly Coffee: Established in London in 2015, this independent specialty coffee roaster emphasizes quality, innovation, and sustainability. Recognized as a new-generation roaster, they are also B-Corp certified.

Website | Instagram: @assemblyroast

• - Ithaka Coffee: Founded by Dale Harris, the 2017 World Barista Champion, Ithaka specializes in maximizing the unique characteristics of each coffee bean. They prioritize building direct relationships with their coffee producers to ensure traceability and quality.

Website | Instagram: @ithaka.coffee

About Minor Figures

Founded in 2014 in London, Minor Figures has developed into a plant-based beverage brand that has thrived alongside baristas. Known for its whimsical package designs and collaborations with music and art, the brand has gained global recognition as a culture-driven oat milk brand. Minor Figures is committed to responsible corporate practices as evidenced by its B-Corp certification.

Company Overview

Inflorescence Co., Ltd. provides brand consulting services and supports the entry of foreign brands into the Japanese market, as well as guiding Japanese brands in their overseas expansion. They handle the import and distribution of foreign products in Japan and offer consulting for store openings and event management. Inflorescence strives to communicate brand value accurately and aid in sustainable relationships with the market.

For more information on Minor Figures or inquiries, please contact:

• - Inflorescence Co., Ltd. PR Department: [email protected]
• - Minor Figures Japan (Inflorescence Co., Ltd.): [email protected]

Stay updated with Minor Figures Japan on Instagram: @minorfiguresjp