Hyland Appoints Tracy Roccasalva as New Chief Marketing Officer to Drive Global Growth

Hyland Welcomes Tracy Roccasalva as CMO

Hyland, the global leader in Enterprise Content Management (ECM) and pioneer of the AI-driven Content Innovation Cloud™, proudly announces the appointment of Tracy Roccasalva as its new Chief Marketing Officer. This strategic hire comes at a pivotal moment as the ECM market experiences one of its most transformative phases in over a decade, fueled by AI-enhanced content intelligence. Roccasalva will lead Hyland's global marketing organization, defining the company's marketing strategy as it accelerates its worldwide growth.

A Proven Leader in Marketing

Jitesh S. Ghai, CEO of Hyland, expressed his enthusiasm about Roccasalva’s appointment, stating, "Tracy is a proven marketing leader capable of crafting a category narrative that drives market demand and provides the discipline to support it. She combines exceptional creative thinking with rigorous execution, essential for leading our Agentic Enterprise category forward."

Roccasalva shared her excitement about joining Hyland at such a crucial juncture. "I am thrilled to be part of Hyland during a crucial turning point where the market shifts from experimenting with AI to real-world execution. Hyland has a tremendous opportunity to lead in this new era by treating content as the orchestration layer for AI-driven work. This will enable customers to scale intelligently and achieve quantifiable results in their most critical workflows," she remarked.

Extensive Experience in Business Technology Marketing

Bringing over 20 years of experience in business technology marketing, Roccasalva has successfully created and scaled marketing organizations at notable companies such as Informatica, VMware, RSA Security, FireEye, and Cisco. Her comprehensive experience covers all aspects of a CMO's responsibilities, including demand generation, pipeline strategy, category positioning, and marketing transformation.

Recognized for her innovative thinking paired with meticulous execution, Roccasalva has been at the forefront of significant trends in B2B marketing innovation. Notably, she collaborated with the founder of 6sense to help define data-driven buying models and played a pivotal role in developing one of the first multi-touch attribution frameworks.

Most recently, as Senior Vice President and Chief Marketing Officer at Ping Identity, she led global marketing during a significant product transformation and customer base expansion. Roccasalva's focus on applying AI to micro-segmentation and large-scale relevance will be crucial in driving Hyland's growth, solidifying its category leadership, and translating its AI strategy into measurable business impact as the company embarks on its next phase of global expansion.

About Hyland

Hyland is a pioneer in the Content Innovation Cloud, delivering omnipresent business intelligence to organizations with solutions that unlock actionable insights and drive automation. Trusted by thousands of organizations, including many on the Fortune 100 list, Hyland's solutions serve as the foundation for connected and manageable enterprises, enabling teams to leverage the power of AI in redefining their operations and customer interactions. For more information about Hyland's platform and services, visit Hyland.com.