#Japan #Kyoto #TOJI #Well Green Lab #JR Kyoto Isetan

TOJI Joins the 'think good' Initiative

Introduction
TOJI, a wellness brand based in Setagaya, Tokyo, is set to participate in a special event organized by JR Kyoto Isetan from April 8 to April 12, 2026. This event marks the collaboration of the esteemed Matsuya Isetan Group's sustainability campaign titled 'think good - Connected to Kyoto, Continued into Tomorrow.' Through this initiative, TOJI will showcase its products in the 'Some Usagi' booth alongside Well Green Lab.

Event Overview
The 'think good' event is designed to spotlight environmentally friendly products and traditions rooted in local culture. Over five days, Kyoto Isetan will feature brands engaged in sustainable practices and traditional artisans from various regions. This platform aims to share stories and experiences that promote sustainable approaches for a promising future through the efforts of young farmers and successors from long-standing enterprises.

Resonance with TOJI’s Values
The concepts promoted by 'think good,' such as community connections and creating enduring values, deeply resonate with TOJI’s commitment to mindful production. Known for harnessing the benefits of sake lees from Japan’s ancient fermentation culture, TOJI is committed to sustainability. Their products emphasize the use of natural ingredients and additive-free formulations, while fostering respectful dialogue with local sake breweries and communities. TOJI’s objective is to implement sustainable practices thoughtfully integrated with cultural and environmental considerations.

What to Expect at the Event
During the event, TOJI will present its flagship products, including the sake lees bath powders 'Kasu -HAKU-' and 'Mori -MORI-.' Set in the beautiful backdrop of Kyoto, participants can engage with TOJI’s vision and experience the remarkable qualities of their offerings firsthand. The 'Some Usagi' booth will serve as the venue for showcasing these products within the Well Green Lab area.

Event Details

• - Location: JR Kyoto Isetan, 10th Floor
• - Event Dates: April 8 (Wednesday) to April 12 (Sunday), 2026
• - Operating Hours: 10:00 AM to 8:00 PM (closes at 6:00 PM on the last day)
• - Address: Shimo-Gyo Ward, Karasuma-dori, Shiokoji-sagaru, Kyoto City
• - Special Page for More Information: JR Kyoto Isetan Event

About 'Well Green Lab'
The Well Green Lab aims to make sustainable and wellness-oriented lifestyles accessible while enhancing the quality of life for both the planet and its inhabitants. This pop-up event showcases a variety of lifestyle brands that bring a touch of specialty to daily living. From art and cosmetics to food and miscellaneous goods, visitors can explore an array of products that enrich their home and lifestyle.

About TOJI
TOJI aims to deliver the wisdom of health and beauty perpetuated across generations in Japan through innovative product development. Since its launch in 2024, the brand has focused on the health and beauty benefits of sake lees, emphasizing sustainable practices in their product development. By harmonizing sake lees with carefully selected ingredients, TOJI emphasizes building connections with everyone involved in their processes. Additionally, TOJI collaborates with local inns and breweries to enhance regional charm and support global marketing.

Contact Information
For inquiries regarding this event, please reach out via email: [email protected]. TOJI is eager to connect with media representatives and like-minded sake breweries or producers interested in sustainability and collaboration.