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SHIRO's 2025 Holiday Journey: Advent Calendar and Holiday Set

As the festive season approaches, SHIRO introduces its 2025 Holiday Collection, themed “We Must Pay It Forward.” This year, the brand takes a meaningful step by beginning its Advent Calendar with 24 words intricately tied to the company’s 16-year legacy of commitment and learning. Each product in the collection embodies the passion of SHIRO’s staff, the struggles undertaken, and the heartfelt dedication of producers involved in the materials used. These narratives were crafted to accompany the products, bringing a deeper understanding of SHIRO's creative ethos to customers.

The iconic Laurel Soap, a product born alongside the brand, remains central to SHIRO's identity. Engaging directly with producers to understand raw materials—through their scent, flavor, and inherent qualities—is foundational to SHIRO's manufacturing philosophy. Similarly, the Rawanbuki Lotion, formulated from pressed Rawanbuki juice, reflects the team’s commitment to simplicity while showcasing the natural allure of its ingredients.

In the Advent Calendar, each item reveals a facet of SHIRO's story, all detailed in an included episode book. Customers are invited to experience each item day by day, embracing the thoughtful concepts and the emotions of those behind the brand. This interaction encourages a richer connection with SHIRO’s creations and their inspiring origins.

Commitment to Community and Sustainability

The collection's theme, “We Must Pay It Forward,” signifies SHIRO's unwavering desire to address societal challenges through its craft. As SHIRO forges ahead, the promise remains to deliver quality products that foster happiness and circulate goodwill, building a legacy that transcends generations.

In the first wave of the Holiday Collection, alongside the much-anticipated Advent Calendar, a curated Holiday Set featuring seven selected items will also be available. The second wave will introduce limited-edition perfumes designed to enrich the holiday season.

Release Schedule

SHIRO Holiday Collection Launch:

• - October 24, 2025: FAST RESERVE for SHIRO Members begins
• - October 30, 2025: Products launch on SHIRO's Online Store and retail outlets across Japan

Advent Calendar 2025

• - Price: ¥36,300 (tax included)

The Advent Calendar 2025 includes 24 remarkable items, showcasing both timeless classics and freshly designed products specific to this collection. Within this special package lies a narrative that threads through SHIRO’s journey, allowing customers to grasp valuable insights while using their delightful products. The calendar comes beautifully presented within a navy fur tote bag, perfect for carrying essentials during winter outings.

Holiday Set 2025

• - Price: ¥13,200 (tax included)

The Holiday Set 2025 comprises seven items selected from the Advent Calendar, providing a perfect introduction to SHIRO’s skincare and body care lines. Accompanied by an episode book, customers can immerse themselves in the stories of each product. Vibrantly packaged in an eye-catching orange fur pouch, this set makes for an ideal gift during the holiday season.

Celebrating SHIRO’s Philosophy

SHIRO’s essence is encapsulated in its guiding principle of “Simply Simple,” promoting a straightforward approach to beauty and sustainability. For instance:

• - Laurel Soap remains a flagship product, renowned for its purity and moisturizing properties from natural ingredients.
• - Verbena Bath Salt captures the refreshing essence of citrus, promising a blissful bathing experience.
• - Shea Butter Cream and other items, such as the Sabon Body Cologne and various skincare products, embody the collaborative spirit of SHIRO, incorporating ample natural benefits into their compositions.

The collection also emphasizes ecological consciousness, with the debut of innovative products and the resurrection of past favorites that highlight SHIRO's ongoing commitment to ethical production practices.

In conclusion, SHIRO's 2025 Holiday Collection not only brings forth products but also narratives that resonate with values of love, community, and sustainability. It is a beacon of hope for the future of beauty, promising to illuminate paths with joy and positivity.

To explore this exquisite collection, visit the official SHIRO online store and secure your share of this profound celebration of craftsmanship and care!